Lotte Hotel Saigon has introduced a series of dining and accommodation offers for September, covering its international buffet, Italian and Japanese restaurants, afternoon tea service and a room package available through the end of October.

At The Canvas, the hotel’s international buffet restaurant, daily lunch is served from 11:30 a.m. to 2:30 p.m. at VND788,000++ per adult and VND380,000++ per child. The adult rate includes soft drinks, juice, tea and coffee. Guests receive a 20% discount on the lunch buffet.

The restaurant’s dinner buffet is available from 6 p.m. to 10 p.m., priced at VND1.588 million++ per adult with soft drinks, fruit punch, tea and coffee, or VND1.988 million++ with additional red and white wine and draft beer. The rate for children aged six to 11 is VND900,000++. Dinner guests can choose one of three benefits: a 20% discount, a business set lunch voucher at Ottimo House, or a birthday cake.

Italian restaurant Ottimo House has launched a new à la carte menu featuring handmade pasta, oven-baked pizza, meat and seafood dishes. A three-course set dinner is offered daily at VND788,000++ per person.

The restaurant is also running weekday promotions. Guests ordering pasta from Monday to Wednesday receive a complimentary beer, while a pizza order on Thursday or Friday comes with an Aperol Spritz. On weekends, customers ordering steak receive a glass of wine. Bills of VND3 million and VND6 million are eligible for discounts of 10% and 15%, respectively, while bills from VND8 million receive an afternoon tea voucher for two.

At Japanese restaurant Yoshino, the September menu includes sesame tofu with fig at VND328,000++, chestnut kamameshi at VND288,000++, kamo soba with duck at
VND488,000++, and salt-grilled Pacific saury at VND388,000++. A Japanese lunch bento is available at VND750,000++ per set.

Legend Lounge is serving a Japanese-style afternoon tea daily from 2:30 p.m. to 5 p.m. at VND888,000++ per set, including tea or coffee. The set features items such as matcha opera cake, sakura strawberry mochi, yuzu cheesecake and Hokkaido crab tart. The lounge also offers discounts on cakes and selected alcoholic drinks at different times of the day.

For accommodation, the hotel’s “Privilege Stay Credit” package starts from VND4,706,100 per night. Benefits include daily breakfast, VND500,000 net in food and beverage credit per room per night, scheduled shuttle service to the city center, and use of the swimming pool, fitness center and sauna. LOTTE Rewards members receive an additional 7% discount.

The package is available for bookings and stays from August 7 to October 31, 2026.

Ho Chi Minh City, August 21, 2026 – Windsor Plaza Hotel officially announces Oktoberfest Vietnam 2026, taking place from 23–26 September 2026 at Level 7 of the hotel. Beginning at 6:00 PM each evening, the four-night celebration will bring together German feast, free-flow German beer, live entertainment and the vibrant atmosphere of Oktoberfest.

Expected to welcome around 2,000 guests each evening, Oktoberfest Vietnam 2026 recreates the spirit of Munich’s famous Oktoberfest in Germany with a grand festival setting and distinctive atmosphere. The opening night on 23 September will feature the traditional tapping of the first beer keg, marking the official start of the celebration.

This all-you-can-eat feast is featuring traditional German dishes and Oktoberfest favourites including Nürnberger, Frankfurter and Bratwurst sausages, Schnitzel, roasted pork knuckle, sauerkraut and pretzels, alongside German desserts and a selection of international favourites. Guests can enjoy free-flow Maisel’s Weisse Dunkel and Veltins Pilsner, imported from Germany, with each ticket including a collectible Oktoberfest Vietnam beer mug.

The energy continues throughout the evening with live entertainment by the Munich Show Band, bringing the lively and spirited sounds of Oktoberfest to the stage, complemented by high-energy live DJ and other performances. Interactive moments add to the experience, together with a nightly lucky draw with exciting prizes.

Since 2005, Oktoberfest Vietnam at Windsor Plaza Hotel has built a legacy spanning more than two decades. Over the years, it has grown into one of Southeast Asia’s largest Oktoberfest celebrations and was previously recognized by Reuters among the Top 10 Oktoberfest celebrations outside Germany. Continuing that legacy, Oktoberfest Vietnam 2026 brings together friends, colleagues and corporate groups to experience German food, beer, music and traditions in the unmistakable atmosphere of Oktoberfest.

Organized by Windsor Plaza Hotel, Oktoberfest Vietnam 2026 is supported by Platinum Sponsor - Medusa Sound Light Company Limited and Gold Sponsor - Volkswagen Vietnam.

The event also acknowledges the valued support of its Media and Product Sponsors, including Men & Life, Nữ Doanh Nhân, Saigoneer, Du Lịch & Giải Trí, Phụ Nữ & Gia Đình, Wowweekend, Ngày Mới Saigon and NH Foods Vietnam Joint Stock Company.

Tickets are priced at VND 1,600,000 NET per person for Wednesday, 23 September; Thursday, 24 September; and Saturday, 26 September, and VND 1,800,000 NET per person for Friday, 25 September.

Until 31 August 2026, guests can enjoy Early Bird savings of 25% for Wednesday, Thursday and Saturday, and 15% for Friday. For purchases of 30 tickets or more, additional special offers are available by contacting the event hotline.

Prestige Members can enjoy the applicable Early Bird offers through 31 August and an exclusive 10% privilege from 1 September 2026.

The event is exclusively for guests aged 18 and above. Tickets are available through the Oktoberfest Vietnam website https://oktoberfestvietnam.com/, or via the Event Hotline at 0909 526 966.

Level 7, Windsor Plaza Hotel
1 Su Van Hanh, An Dong Ward, Ho Chi Minh City
18 An Duong Vương, An Dong Ward, Ho Chi Minh City
Tel: (028) 3833 6688 | HOTLINE 0909 526 966
www.windsorplazahotel.com

Fusion Hotel Group is introducing a series of accommodation, dining, wellness and cultural activities across its properties in Vietnam to mark the National Day holiday on September 2.

The programs will take place at Fusion properties in Da Nang, Hue, Cam Ranh, Quy Nhon, HCMC, Vung Tau and Binh Duong, with activities ranging from family workshops and wellness sessions to special dining experiences.

At Fusion Resort & Villas Da Nang, guests can take part in meditation, yoga and sound-healing sessions, while children aged four to 12 can join activities inspired by Vietnamese culture, including making paper flags, decorating conical hats and flying kites on the beach. The resort will also offer a buy-one-get-one-free cocktail promotion at its beachside bar from 5 p.m. to 6 p.m.

In Hue, guests staying at Grand Royal Riverside Hue – Fusion Collection can combine visits to the former imperial capital’s heritage attractions with the Hue Wonderverse Music Fest 2026, scheduled for August 30 to September 1. The hotel will serve a BBQ buffet at The Garden Restaurant, priced from VND500,000 per person.

Fusion Resort Cam Ranh will offer its signature wellness activities and all-day breakfast, alongside experiences at Fusion Farm, where guests can collect eggs and harvest seasonal produce. A BBQ buffet featuring seafood and local specialties will be available at VND1.2 million per person.

At The Ocean Resort by Fusion Quy Nhon, National Day activities will run from August 29 to September 3. Children can join Vietnamese-themed arts and crafts on September 2, while MIXE Restaurant will host a buffet on August 31, priced from VND700,000 per person.

In HCMC, Fusion Original Saigon Centre will mark the holiday with “A Toast to Vietnam” at Miss Thu restaurant on September 2. Running from 7 p.m. to 10 p.m., the event will feature curated bites and a 15% discount on à la carte dishes, with packages starting at VND650,000 per person.

Meanwhile, Fusion Suites Vung Tau will run its “Proud to be Vietnamese” program from August 29 to September 2, including dining and accommodation offers. In Binh Duong, HIIVE by fusion Binh Duong New City will introduce a new menu at Zest Restaurant featuring Asian-inspired dishes, with prices starting from VND120,000.

Members of Fusion’s Fusionlife loyalty program can also receive discounts of up to 25% on accommodation, spa treatments and dining at participating properties in Vietnam, Bangkok and Phuket during the holiday period.

HBO Max has announced its September lineup, featuring new episodes of DC Studios’ Lanterns, the second season of The Paper, Korean drama The Ordinary Jackpot, and the biographical film Michael.

Among the month’s highlights is The Ordinary Jackpot, premiering on September 10. The Korean drama stars Lee Jun-hyuk as Eun-tae, an office worker whose life begins to unravel after winning the lottery.

The biographical film Michael, starring Jaafar Jackson as Michael Jackson, will premiere on September 25. Other films arriving during the month include Aztec Batman: Clash of Empires on September 4 and Reminders of Him on September 18.

HBO Max will also premiere the second season of The Paper on September 9, while Line of Fire (2026) will arrive on September 22. New episodes of Baby Lemmings are scheduled for September 7 and 21, followed by Regular Show: The Lost Tapes on September 21 and 28.

New episodes of DC Studios’ Lanterns will continue to stream every Monday, while HBO Original Call My Manager will release new episodes on Thursdays. Fired Up! and The Producer will have new episodes every Friday. The finales of My Bias, My Boss and Max Original Stuart Fails to Save the Universe are scheduled for September 8 and 25, respectively.

The September schedule also includes reality programming, with ID’s OJ Unseen: Exploitation of Evil premiering on September 8 and Animal Planet’s Extreme Bugs on September 9.

Ahead of the 78th annual Emmy Awards in the United States on September 14, viewers can also revisit a number of Emmy-nominated titles available on the platform, including Max Original The Pitt and HBO Originals A Knight of the Seven Kingdoms, The Gilded Age and Task.

HBO Max is currently available in Vietnam with subscription plans starting from VND99,000 per month and VND699,000 for 12 months.

Marking the upcoming Vu Lan season, Vietnam House Restaurant proudly presents a curated vegetarian menu tailored for intimate family gatherings across its two distinctive locations: the classic elegance at the Dong Khoi street and the contemporary design language on the 3rd floor of Union Square. Drawing from familiar ingredients in every Vietnamese kitchen, Vietnam House Restaurant skillfully reimagines them, infusing contemporary Vietnamese culinary philosophy into vegetarian dishes that are both delicate yet rich in flavour, light yet deeply satisfying.

While both venues harness the familiar ingredients of Vietnamese gastronomy, Vietnam House Restaurant offers two distinct expressions of vegetarian dining. If the à la carte menu at Dong Khoi evokes the comforting warmth of a traditional Vietnamese home-cooked meal, Union Square presents an imaginative contemporary set menu thoughtfully curated from appetizer to dessert, delivering a complete and holistic dining experience.

The Vu Lan vegetarian menu at Vietnam House Restaurant @ Dong Khoi features three specially crafted dishes, refined in seasoning to strike a balance between impressive depth and graceful subtlety. Highlights include rooting shank mushroom, lingzhi, deer antler and king oyster mushrooms slow-braised in black pepper sauce - offering a rich, aromatic profile that pairs perfectly with steamed white rice. Accompanying this is pan-seared tofu filled with carrots, wood ear mushrooms, leek, crushed tofu, and dill, featuring a lightly golden exterior, a tender, fragrant center, and a rich tomato sauce that accentuates the dish's delicate nature. Rounding out the selection is a comforting sweet corn soup with vegetarian abalone, cordyceps, snow fungus, lingzhi mushrooms, and shiitake mushrooms, delivering a clean sweetness finished with a subtle hint of sesame oil that leaves a soothing lingering impression.

If the Dong Khoi space evokes nostalgic flavors, Vietnam House Restaurant @ Union Square delivers a culinary journey balancing tradition and innovation through a dedicated Vu Lan set menu. The experience opens with mixed mushroom and cordyceps pho 'Xiao Long Bao', awakening the palate with a clear, sweet broth and savoury mushroom filling. This is followed by a delightful appetizer duo - “Tien Vua” salad, pumpkin flower, bell pepper, termite mushroom, lotus root paired with Banh Khot, truffle paste, mung bean, coconut foam. While the salad comforts the palate with its signature freshness, the "banh khot" captivates with a golden crispy shell, earthy green beans, and soft coconut foam. At the heart of the experience are two main course options: slow-cooked vegetables ragout, Hai Phong mini baguette to fully savor the flavourful broth, or dried vegetarian Pho featuring a delicate balance of chewy rice noodles, vegetables, and mushrooms. The meal gently concludes with house-made jasmine silken bean curd, ginger sago syrup, and coconut, offering a clean sweetness and comforting warmth.

Amidst a fast-paced life, the Vu Lan season offers a precious moment to slow down, reconnect with cherished values, and honour one's parents. At Vietnam House Restaurant, this sentiment is woven into every wholesome vegetarian creation, transforming each gathering around the table into an enduring memory of love and gratitude.

An international event may last only two days, but much of its impact is shaped weeks before it begins: what materials are produced, how food is prepared, how attendees travel, how much water and energy are consumed, and what remains once the event is over. At HORECFEX VIETNAM 2026, sustainability is therefore not treated as a separate initiative on the sidelines. It is being incorporated into the very decisions that shape how the event is organised.

Large-scale conferences are often remembered for their stages, speakers, exhibition booths, panel discussions and attendance figures. What receives far less attention is everything happening behind the scenes: materials being produced and transported, food being prepared for large numbers of guests, air-conditioning, lighting and technical equipment running continuously, and the waste generated within just a few days.

Yet these less visible elements account for a significant part of an event’s environmental footprint.

For the hospitality and tourism industry, the issue is particularly relevant. The sector depends heavily on food, water, energy, materials and transportation to create guest experiences. A forum discussing the future of hospitality can therefore hardly separate sustainability from the way the forum itself is organised.

HORECFEX VIETNAM 2026 is choosing to begin there.

Rather than making a broad claim about becoming a “green event”, the organisers are focusing on areas that can be managed and measured: materials, food, transportation, waste, water and energy. The goal is not to create an event with no environmental impact at all — an unrealistic expectation for an event of this scale — but to understand where that impact occurs and gradually reduce what is unnecessary.

Behind an event that lasts only a few days is a much longer process involving materials, energy, food and other resources well before the first attendee arrives.

Sustainability begins before opening day

At HORECFEX VIETNAM 2026 sustainability therefore begins at the preparation stage.

Instead of automatically producing new materials for every edition, HORECFEX aims to reuse items that remain fit for purpose, including name badges, banners, backdrops and selected event materials. Printed documents are gradually being shifted to digital formats, while recycled materials and options with longer usable lifespans are prioritised where appropriate when new production is necessary.

Local sourcing is another part of this approach. Shorter transportation distances can help reduce some of the impact associated with logistics, while also directing part of the event’s procurement back into the local network of businesses and suppliers.

The life cycle of event materials does not necessarily end when the two-day programme does. Items that remain usable can be recovered, reused or sent for recycling before becoming waste.

Individually, these changes may seem small. Reusing a name badge or replacing a printed document with a digital version is unlikely to create a significant difference on its own. But when many similar decisions are made from the outset, the amount of material that needs to be produced, transported and eventually discarded can be reduced considerably.

It reflects a more practical approach to sustainable event management: rather than waiting for waste to be created and then deciding how to deal with it, reduce what could become waste from the beginning.

From the dining table to the community: where does leftover food go?

For an event serving a large number of attendees, food is always a difficult equation. Preparing too little may directly affect the guest experience, while excessive preparation can leave substantial amounts of ingredients and resources unused.

HORECFEX VIETNAM 2026 aims to address this from the stages of ingredient selection and menu planning by prioritising local suppliers where appropriate, aligning serving quantities more closely with actual demand and reducing food surplus throughout the event.

Food that remains safe and suitable for consumption may be considered for redistribution to communities in need rather than being automatically discarded after the event. For food that can no longer be consumed, options such as composting or organic recycling are being considered to prevent as much as possible from entering the general waste stream.

The issue extends beyond the value of the food itself. Behind every dish served are ingredients, water, energy, labour, transportation, storage and preparation. When food is wasted, the resources invested throughout that entire process are wasted with it.

Food waste decomposing under low-oxygen conditions can also release methane (CH₄), a greenhouse gas with a substantially greater global warming impact than CO₂. Reducing food surplus is therefore not simply a matter of cost control or efficient ingredient use; it is also directly connected to the environmental impact of an event.

This is particularly relevant at a forum dedicated to hospitality and tourism. Restaurants, hotels and resorts face the same question every day: how to maintain service quality while controlling ingredients, reducing waste and maintaining meaningful connections with local communities.

HORECFEX is bringing that same question into the way the event itself is organised.

Food that is not discarded can continue to create value elsewhere. An ingredient sourced locally does more than serve a single meal; it also helps retain value within the destination’s supply chain. Even the waste that cannot be avoided does not necessarily have to end its journey in landfill if it is handled appropriately.

Reducing waste is not simply about throwing away less. It is about making better use of the resources already invested in the event and finding ways for their remaining value to continue.

An event’s impact also extends to the journey

A significant share of an event’s environmental footprint can be generated outside the conference venue itself.

Attendees, speakers, partners, suppliers and operational teams all need to travel. When participation reaches into the thousands, the combined number of journeys becomes significant even if each individual trip is relatively short.

HORECFEX VIETNAM 2026 is incorporating mobility into its sustainability planning through initiatives such as transportation support from Green SM, while encouraging the use of public transport and car-sharing where possible.

More importantly, the organisers aim to collect information on how attendees travel: which modes of transport are most commonly used, how far people travel and what options could potentially be improved in future editions.

Collecting this data will not immediately reduce emissions. But without an initial set of information, it becomes difficult to identify which areas should be prioritised or determine whether future changes are actually producing meaningful results.

At this point, sustainability begins to move from a broad principle towards a more practical form of management: understanding where you are before deciding how far you want to go.

Green SM, Gold Sponsor of HORECFEX VIETNAM 2026, supports the event in encouraging lower-impact mobility choices, extending the sustainability conversation beyond the venue to the journeys taken by attendees.

Turning waste into data - and knowing where to improve

Waste is among the most visible impacts of any large-scale event. But seeing waste does not necessarily mean understanding how much is being generated, where it comes from or where reductions can realistically be made.

At HORECFEX VIETNAM 2026, waste management therefore goes beyond simply providing sorting points. The event aims to strengthen waste separation in kitchen and food-service areas, recover materials that can still be used, direct recyclable waste to appropriate operators and, importantly, record the amount of waste generated in kilograms.

The purpose is not to create an impressive figure for a sustainability report.

It is to establish an initial baseline showing how much waste each edition generates, which categories account for the largest share and how much can potentially be diverted from landfill.

Once the data exists, the questions for future editions become more specific: which materials should be reduced, which areas generate the most waste, where serving practices can be adjusted and whether food quantities are being planned appropriately.

From this perspective, sustainability is no longer simply a commitment. It becomes an ongoing process that can be tracked from one edition to the next through measurement, evaluation and adjustment.

Water and energy: the less visible resources behind the event

When a conference hall operates smoothly, attendees rarely think about the electricity required to run air-conditioning, LED screens, lighting, audio systems and the many technical components working behind the scenes.

Water is similar. It is used throughout an event but often becomes noticeable only when it is unavailable.

HORECFEX VIETNAM 2026 is therefore bringing both resources into areas that require closer monitoring. For drinking water, the event makes use of existing infrastructure across Furama – Ariyana Danang International Tourism Complex, including the FREDAQUA water production system, while encouraging reusable bottles and reducing dependence on single-use packaging.

The FREDAQUA system at Furama - Ariyana provides drinking water in reusable glass bottles, helping reduce reliance on single-use plastic packaging across hospitality operations and events.

Energy is approached in much the same way. Monitoring electricity consumption by area can help organisers identify where energy use is highest and where opportunities for optimisation may exist in future editions.

An international event still needs to maintain standards for temperature, lighting, sound and overall guest experience. The objective is therefore not to reduce consumption at any cost, but to use the right amount of resources for the level of quality required and understand where further improvement is possible.

Measure. Optimise. Improve.

The three steps may sound simple, but only with data can the performance of one year be meaningfully compared with the next.

A sustainable event cannot depend on the organisers alone

HORECFEX can provide water refill points, but the number of plastic bottles will only decline if attendees choose reusable alternatives. Waste-sorting systems only work when waste is placed in the correct stream. Lower-impact transportation options only create change when people actually choose to use them.

Sustainability therefore cannot be the responsibility of the organisers alone.

It requires the participation of the venue, suppliers, food-service providers, participating businesses, speakers, attendees, operational teams and the organisations responsible for receiving and processing waste after the event.

Food donation is one example. Social value is not created simply by deciding not to discard usable food. It requires an entire chain that protects quality and food safety while ensuring that the food can reach the communities that need it.

Likewise, a more environmentally responsible option only creates meaningful impact when the conditions around it make that option practical and accessible.

In this respect, HORECFEX reflects the industry it serves. Hospitality and tourism are themselves ecosystems in which sustainability goals are difficult to achieve through management decisions alone. Suppliers, employees, guests and partners all influence the final outcome.

Sustainability at HORECFEX is therefore ultimately a collective effort, in which the organisers’ role is not simply to make responsible choices, but also to create an environment where those choices become easier to adopt and possible to measure.

When the way a forum is organised reflects what it stands for

HORECFEX VIETNAM 2026 is built around four core pillars: Knowledge, Technology, Supply and Connections.

Sustainability does not sit outside those four elements.

Knowledge helps the industry understand the impact of the decisions being made. Technology supports measurement and optimisation. Supply determines which materials, food products and solutions are selected. Connections bring different stakeholders into a process that no organisation can accomplish alone.

In that sense, the way HORECFEX organises itself also becomes part of what the event seeks to discuss with the industry.

HORECFEX VIETNAM 2026 takes place on 20-21 August at Ariyana Convention Centre Danang, bringing Knowledge, Technology, Supply and Connections together in one platform for the hospitality and tourism industry.

A forum focused on innovation becomes more convincing when change is not limited to what appears on stage. Likewise, a programme discussing sustainability becomes more meaningful when those principles influence the way materials are selected, food is served, attendees travel, waste is handled and resources are consumed.

No single action is enough to make HORECFEX a sustainable event. In practice, the changes are often much smaller: one material reused rather than replaced, one portion of food kept from becoming waste, one kilogram of waste recorded, or one source of energy consumption identified more clearly.

From Sustainable Development to Regenerative Tourism

The changes in the way HORECFEX VIETNAM 2026 is organized - from materials, food and transportation to water, energy and waste - all begin with one principle: understanding impacts so they can be measured and gradually reduced. Yet for the Hospitality and Tourism industry, the conversation should perhaps go beyond simply “causing less impact.”

This is where the shift from sustainable development to regenerative tourism begins. While sustainability focuses on using resources more efficiently and reducing negative impacts, regenerative thinking asks a further question: can tourism create greater positive value for the destinations, communities and ecosystems in which it operates?

This question will be explored further during the session “Beyond Sustainability - Regenerative Tourism Solutions”, taking place from 10:30 - 12:30 on 20 August at Hoi An Conference Room as part of HORECFEX VIETNAM 2026. The session will bring together perspectives on sustainability strategies linked to business performance, practical case studies from the hospitality industry, and regenerative tourism solutions in Vietnam.

“Beyond Sustainability - Regenerative Tourism Solutions” expands the conversation from sustainability to regenerative tourism, with a focus on creating greater positive value for destinations, local communities and ecosystems.

What stands out is the shift in the way the questions are framed. It is no longer only about how to reduce waste, conserve resources or limit emissions, but also about how tourism can retain more value for local communities, support local supply chains, protect natural resources and strengthen the very destinations on which the industry depends.

From this perspective, the actions HORECFEX is taking in the way the event itself is organized - from reusing materials and reducing food waste to measuring waste, water and energy consumption, as well as transportation patterns - can be seen as important first steps. Because the next step beyond sustainability is not only about reducing what we take from a destination, but also about asking what value we can leave behind through every tourism activity.

But it is precisely these small choices and the data they generate that provide a foundation for the next edition to improve on the one before it.
For the hospitality and tourism industry, the same challenge is unavoidable. The sector will continue to serve guests, operate facilities and consume food, water and energy. What can change is how those resources are used, how much waste can be reduced and how widely the value created can be shared with surrounding communities.

HORECFEX VIETNAM 2026 is bringing that thinking into the way the event itself is prepared and operated - not through a sweeping declaration, but through specific choices that can be implemented, recorded and continuously improved.

Because sustainability only becomes meaningful when what is committed to today can be measured - and done better - tomorrow.

HORECFEX VIETNAM 2026
ALL YOU NEED - Knowledge. Technology. Supply. Connections.

FROM WASTE REDUCTION TO RESOURCE MEASUREMENT

At the Furama - Ariyana International Tourism Complex, the FREDAQUA system provides drinking water in reusable glass bottles, helping reduce reliance on single-use packaging during daily operations and event organisation.

At the same time, HORECFEX VIETNAM 2026 aims to record data on waste, modes of transportation, water consumption and energy use, creating a basis for comparison, adjustment and continuous improvement in future editions.

Free registration: REGISTER HERE

For partnership and event participation enquiries:
Ms. Tường Vy – Senior Sales Manager (Sponsors & Partners)
0394 263 484

Ms. Lan Phương – Speaker & Guest Manager
077 3713 165

When mentioning Da Nang, people often think of the blue coastline, world-class resorts, or the vibrant lifestyle of a tourist city. But for nearly a decade, the city has also been mentioned as a meeting point for international conferences, economic forums, and large-scale international events.

Beside the advantage of coastal tourism, Da Nang is step-by-step building its capacity for MICE, international events, and innovation, expanding the city's role in a new phase of development.

The presence of HORECFEX VIETNAM 2026 this August can also be seen in that very movement. The fact that a technology forum dedicated to the Hotel - Tourism industry is held in Da Nang not only adds another event to the city's conference calendar but also shows the increasing intersection between two growing strengths: the tourism-MICE ecosystem and the ability to adopt new trends in technology and innovation. The event will take place on August 20 - 21 at the Ariyana Convention Centre Da Nang belonging to the Furama - Ariyana Da Nang International Tourism Complex, gathering the professional community, businesses, and solutions that are contributing to shaping the future of the industry.

Events like HORECFEX VIETNAM do not appear in isolation but are built on the foundation of organizational capacity, conference infrastructure, international hospitality experience, and increasingly close coordination between the government, businesses, and the professional community of Da Nang.

The scale of the market is also creating greater pressure for innovation across the industry. In the first seven months of 2026, Vietnam welcomed 13.9 million international visitors, up 13.8% year on year, reaching approximately 56% of its annual target of 25 million arrivals.

The "Hospitality" industry facing an unavoidable transformation

A vacation today starts long before the guest steps into the hotel lobby. The journey of searching for a destination, reading reviews, comparing prices, booking, and payment mostly takes place in a digital environment; during their stay, guests continue to expect faster response times, more convenient processes, and services that increasingly suit their personal needs.

Behind that convenience are a series of operational problems that tourism, hotel, and restaurant businesses must handle every day. Revenue management, energy control, demand forecasting, manpower allocation, ingredient management, customer care, or marketing are all being increasingly influenced by data and technology. AI can help businesses understand customer behavior more deeply; automate repetitive tasks; virtual reality opens up new ways to survey and introduce spaces; real-time translation technology helps bridge language barriers in an industry serving guests from many markets.

The shift is visible not only in visitor numbers but also in the changing mix of source markets. After seven months, China remained Vietnam’s largest market with approximately 3.1 million arrivals, followed by South Korea with 2.4 million. Russia emerged strongly with around 864,000 arrivals, up 174%, while India reached 553,000, up 42.9%, and the Philippines recorded 417,000, up 63.6%. European markets also posted strong growth, reflecting a broader geographical diversification of Vietnam’s international visitor base. For hotels, this means increasingly complex service expectations - from language support and dining preferences to payment methods and personalized experiences - making continuous investment in knowledge, technology and operational capability ever more important.

Service robots at Furama Resort Da Nang are one of the technological applications put into actual operation, supporting transport and service tasks while contributing to improving operational efficiency.

The gap between a technology that impresses on stage and a solution that actually creates operational efficiency, however, remains very large. Businesses not only need to know what's new in the market but must understand which solution fits their scale, what resources need to be invested, whether the team is capable of adopting it, and what value that technology will create after implementation.

It is precisely the gap between “seeing technology” and “putting technology into operation” that HORECFEX VIETNAM 2026 aims to address. The program's announcement also clearly identifies the goal of not only introducing new solutions but creating conditions for businesses to access applicable technology and enhance competitive capacity.

HORECFEX VIETNAM 2026 - “Everything You Need” for a transforming industry

Taking place on August 20 - 21 at the Ariyana Convention Centre Da Nang, HORECFEX VIETNAM 2026 is positioned as the Hospitality & Tourism Forum for Technology, Innovation & Procurement. The official website currently expects the program to gather more than 4,500 attendees, over 100 booths, more than 80 speakers, and over 40 in-depth discussion sessions.

HORECFEX VIETNAM is the meeting point for the Hotel - Tourism service community, where technology, innovation, and new industry trends are connected through workshops, demonstrations, and professional sharing.

More noteworthy than the numbers is this year's theme: “EVERYTHING YOU NEED - Knowledge, Technology, Supply, and Connection”. These four elements can be seen as four steps of the same transformation journey. Knowledge helps businesses understand what is changing; Technology turns those insights into tools and solutions; Supply determines the ability to put solutions into operation; and Connection creates conditions for knowledge, technology, and resources to find the right partners, the right market, and continue to create value after the event. This is also how HORECFEX VIETNAM is positioned in this year's announcement - a comprehensive connection platform, rather than a mere equipment exhibition.

That spirit is reflected right in the program's partner structure. HORECFEX VIETNAM 2026 is accompanied by MENAS Group and AnhTris Holdings as Co-hosts; along with the Diamond Sponsor group including Phu Long, Hai Tran Media & Airs and TIM Corp. This list also partly shows the openness of the ecosystem the program wants to build: alongside hotel businesses are units operating in real estate, lifestyle, HORECA supply solutions, media, and the F&B ecosystem.

The exhibition space at HORECFEX VIETNAM 2025 gathered businesses and solutions from many fields in the Hotel - Tourism ecosystem, from technology, equipment, and ingredients to operations and F&B, creating a direct connection point between actual needs and solutions for the industry.

HORECFEX VIETNAM also chooses to bring technology closer to attendees through practical experiences. Right at the press conference announcing the program, Rokid smart glasses were applied with the ability to display subtitles and multi-language real-time translation; Meta Quest 3 allows for 360-degree space experiences; OrionStar, KEENON, and Unitree Robotics robots were introduced in scenarios related to reception, F&B, security, and rescue. The point is not the novelty of the equipment, but the question behind them: how a technology can help hotels serve better, resorts operate more efficiently, and staff have more time for customers?

AI robot solutions introduced at the HORECFEX Vietnam 2026 press conference, illustrating the ability to apply technology to reception, service, security, and operational support activities in the hotel - tourism industry.

Reality at the Furama - Ariyana Da Nang International Tourism Complex has also shown part of that mindset. Ms. Ariyana robot is used to support reception, guidance, and information provision, while Furama Resort Da Nang step-by-step applies AI to content and customer experience. Technology, in this approach, does not appear to replace the essence of the "hospitality" service industry but to support the operational team to devote resources to tasks that require more observation, sophistication, and human interaction.

Right at Furama Resort Da Nang, technology is increasingly integrated into operations and customer experience, but the core role remains supporting the service team to understand guests better, respond more appropriately, and spend more time on interactions that create a unique mark in each stay.

Opportunities are not just for those running hotels

HORECFEX VIETNAM is not only aimed at those directly managing hotels or resorts. The four values of Knowledge - Technology - Supply - Connection also open up different access points for businesses, suppliers, professionals, and the younger generation in the hotel-tourism ecosystem.

What distinguishes HORECFEX VIETNAM is its ability to bring multiple parts of the industry into one shared space: hoteliers, operators, restaurants, suppliers, technology companies, experts, investors and the next generation of hospitality professionals. Rather than requiring each group to attend separate events, HORECFEX VIETNAM creates a common platform where industry professionals can access knowledge, discover technology and supply solutions, and meet potential partners capable of addressing real operational needs. This structure allows the event to serve as one of the largest gathering points for Vietnam’s hotel and tourism community, bringing much of the industry’s value chain together over two days.

Technology - for businesses and technology solution providers

HORECFEX VIETNAM creates opportunities for units developing artificial intelligence, automation, data management, energy management, or solutions to enhance customer experience to directly approach hotels, resorts, restaurants, and tourism businesses. This is not only a place to introduce products but also an occasion for suppliers to listen to actual operational problems, better understand market needs, and seek opportunities to put solutions into application.

In-depth discussion sessions at HORECFEX VIETNAM bring practical perspectives on issues shaping the Hotel - Tourism service industry, while opening up opportunities to connect, exchange experiences, and update new trends from domestic and international experts.

Supply - for suppliers of products and services serving hotels, restaurants, and the food & beverage sector

For product and service providers, HORECFEX VIETNAM opens up opportunities to directly approach hotel systems, resorts, restaurants, and units looking for solutions for investment, upgrading, and operation. The scope of supply ranges from food, beverages, kitchen equipment, and housekeeping products to healthcare, furniture, and facilities. Through this, "Supply" is not only present in the exhibition area but becomes a link connecting the actual needs of businesses with products and solutions capable of going into operation.

“Supply” at HORECFEX VIETNAM is not only present in the exhibition area but is also expanded through thematic sharing sessions on products, ingredients, and practical problems of the hotel - tourism industry.

Connection - for investors, operators, businesses, and partners looking for cooperation opportunities

At HORECFEX VIETNAM, the value of connection lies not only in bringing many businesses into the same space but in the ability to create meetings that meet the right needs at the right time. Investors can find solutions suitable for operational problems, suppliers have the opportunity to directly approach decision-makers, and businesses can expand their partner network beyond familiar relationships.

An exchange at the event can start from a very specific need - finding a product, a technology, or a partner - but the real value is only formed when that meeting continues to develop after the event. It is the ability to turn a conversation into a cooperation opportunity, a need into a solution, and a contact into a long-term relationship that makes the meaning of "Connection" in HORECFEX VIETNAM.

Meetings at HORECFEX VIETNAM create conditions for investors, operators, and suppliers to directly exchange needs, find partners, and expand cooperation opportunities.

Knowledge - for professionals, experts, managers, and the younger generation

The system of forums, in-depth presentations, and discussion sessions at HORECFEX VIETNAM brings perspectives on issues directly shaping the industry, from artificial intelligence, hotel management, revenue optimization, food & beverage, and human resources to sustainable development. For students and young people, this is also an opportunity to more clearly observe changes in the labor market, new skills being required, and career paths forming at the intersection of technology and tourism.

HORECFEX expands the space for accessing technology and industry knowledge for the younger generation, creating opportunities for students and newcomers to the Hotel - Tourism field to directly observe, experience, and connect with the actual professional environment.

For businesses, a specialized forum can significantly shorten the journey of finding solutions and partners. Instead of approaching technology through sales documents, managers can directly observe products, ask questions to suppliers, hear the experiences of units that have implemented them, and consider the possibility of application in their own model. B2B activities at HORECFEX VIETNAM are also designed to connect investors, operators, experts, and suppliers in the same space.

Beside professional activities, HORECFEX VIETNAM also creates direct meetings between businesses and suppliers - where many cooperation opportunities can start from exchanges at the event.

For professionals, more than 40 in-depth sessions open up opportunities to access issues shaping the industry, from AI, hotel management, revenue management, sales & marketing to F&B, sustainable development, and human resources. Knowledge here is not just content heard and then left in the conference room; real value appears if a new perspective helps a business adjust its strategy or makes a professional look back at the skills they need to supplement.

Looking at it that way, the four elements Knowledge - Technology - Supply - Connection do not exist separately. Knowledge helps identify problems, technology brings solving tools, supply creates conditions for solutions to become reality, and connection is the link that brings those resources together. It is this link that helps HORECFEX VIETNAM expand its value beyond the scope of a mere forum or exhibition area.

HORECFEX VIETNAM 2026
Theme: “EVERYTHING YOU NEED - Knowledge, Technology, Supply, and Connection”
Time: 20/08/2026: 8:00AM - 5:00PM | 21/08/2026: 8:00AM - 9:00PM
Location: Ariyana Convention Centre Da Nang
Register for free: HERE

Ho Chi Minh City, 17 August 2026 – Glico Vietnam is marking 60 years of sharing happiness globally with its biggest update yet for Pocky — one of the world’s most recognisable snacks. To mark this momentous milestone, Glico is unveiling its year-long Have Pocky, We Poc Up The Smile brand campaign that aims to Pốc every little moment and reignite the magic of Pocky as the spark for real-life connection in a world where digital interaction sometimes takes precedence. The campaign, which is the local adaptation of the regional Connect with a Smile campaign, is underpinned by the launch of a brand-new packaging design across the full Pocky range, alongside an improved Pocky Chocolate recipe that delivers a more chocolatey taste and a crispier snap.

Since its creation in Japan in 1966, Pocky has been the snack that brings people together — loved for its iconic biscuit stick snap and easy-to-share format. Connect with a Smile spotlights the small but meaningful gestures that have always been at the heart of the brand, from passing a stick across the table to sharing a box with friends, family, classmates, colleagues, and loved ones.

60 years and counting: Pocky continues to inspire the next generation to share happiness and forge meaningful connections.

Rolling out across Vietnam this month, the campaign will come to life through a set of consumer-focused activities featuring a photo series and engaging social media activities that culminate into the Pocky Box Visual Parody Challenge. Designed to spark laughter, spread happiness, and connect with a new generation of consumers, especially Gen Z, these initiatives continue to champion Pocky Vietnam’s We Poc Up Smile spirit in everyday moments where one simple gesture can spark a smile, start a conversation, and create a shared memory.

"In Vietnam, Pocky has been a close friend to young people for many years. Whether it's to lift their mood, spark conversation with friends and family, or as a lucky charm during tough times like exam season. Pocky is a caring touch that creates a way for us to connect, spreads joy, and sparks happiness together with loved ones. That's the spirit behind 60 years of sharing happiness with Pocky, and it's why this milestone means so much to us here,” said Nguyen Ngoc Kim Hang, Managing Director, Glico Vietnam. “This year, we're not only introducing a refreshed packaging design to the Pocky core range but also an improved recipe for Pocky Chocolate that delivers an even more chocolatey taste and crispier bite. Through our Have Pocky, We Poc Up The Smile campaign, we hope to continue bringing people closer and fill everyday moments with a little more Pốc, while staying true to Glico's purpose of 'Healthier Days, Wellbeing for Life.'”

A Fresh Look, Made for Today’s Consumers

Glico is introducing new vivid packaging designs across the Pocky range designed to stand out on shelves. The refreshed graphics give each box a more contemporary, youthful, and visually striking expression, while keeping the warmth, playfulness, and recognisable identity the brand is known for. The new designs will span these five flavours: Chocolate, Strawberry, Cookies & Cream, Milky Matcha, and Milk.

Fun, youthful packaging for the full Pocky flavour line-up.

Indulgent Chocolate Taste, More Satisfying Snap

For lovers of classic Pocky Chocolate, there’s even more to smile about. Pocky Chocolate will feature an improved recipe – crafted to be crispier and more chocolatey – providing a richer, more indulgent taste with a satisfying mouthfeel from the very first bite. This reflects Glico’s continued commitment to product innovation, while staying true to great taste, quality, and the spirit of sharing that have made Pocky a consistent favourite across the generations.

The refreshed Pocky range is now available at all supermarkets, CVS, and retailers across Vietnam. Join us as we celebrate 60 years of sharing happiness with #ConnectWithASmile and discover Vietnam's #WePocUpSmile activities, where every shared stick is a chance to Pốc up a smile and create new memories together.

For the latest happenings on Pocky in Vietnam, follow Facebook (@PockyVN), TikTok (@PockyVN), and subscribe to their YouTube channel (GLICO VN).

The Lepak Makan Club – Singapore Heritage Gastronomy Week officially commenced with its opening night on 8 August 2026 and will continue on 14 and 15 August 2026 at KiN Hotel Thi Sach Edition in Ho Chi Minh City.

In celebration of Singapore's 61st National Day, KiN Group, a Singapore-headquartered lifestyle hospitality company, officially launched The Lepak Makan Club – Singapore Heritage Gastronomy Week in Ho Chi Minh City. More than simply showcasing the iconic flavours of the Lion City, the event brings Singapore's culture, traditions and way of life to life through authentic culinary experiences, community engagement and cultural exchange.

Held on 8, 14 and 15 August 2026 at KiN Hotel Thi Sach Edition, the event is organised in collaboration with SingShiok, a platform dedicated to introducing Singaporean food and beverage brands to the Vietnamese market through distribution, retail, F&B partnerships and culinary experiences, and renowned Singaporean heritage chef Chef Eric Low. Together, they present an immersive celebration of Singapore's culinary heritage complemented by cultural activities and community engagement. The opening night was attended by Mr. Pang Te Cheng, Consul-General of the Republic of Singapore in Ho Chi Minh City, alongside business leaders and members of the Singaporean community in Vietnam.

"The Lepak Makan Club is not only an opportunity for Singaporeans living in Vietnam to reconnect with the flavours of home, but also an invitation for our Vietnamese friends to discover Singapore's culture, traditions and community spirit through gastronomy. More than a food festival, the event strengthens people-to-people exchanges while celebrating the growing friendship and cooperation between Singapore and Vietnam," said Mr. Pang Te Cheng, Consul-General of the Republic of Singapore in Ho Chi Minh City.

When cultural identity becomes hospitality's new competitive advantage

As the hospitality and tourism industry moves beyond traditional measures of facilities and room amenities, today's travellers are seeking much more from the brands they choose to stay with. They are no longer looking only for exceptional service or beautiful accommodation, but also for the stories, values and communities that a hospitality brand represents.

The next generation of hotels will therefore be remembered not only for operational excellence, but also for the cultural experiences they create, the communities they foster and the sense of belonging they inspire.

While many international hospitality brands localise their offerings to adapt to individual markets, KiN Group has chosen a different path. As a Singapore-born company experiencing rapid growth in Vietnam, KiN believes that staying true to its Singaporean identity enables the Group to create experiences that are authentic, culturally rich and deeply meaningful for its community.

This philosophy comes to life through The Lepak Makan Club, an initiative inspired by a uniquely Singaporean way of life. Its name combines two familiar local expressions: "Lepak," meaning to relax and spend quality time with family and friends, and "Makan," meaning "to eat." Together, the phrase reflects one of Singapore's most cherished traditions, gathering around the dining table to share stories, strengthen relationships and build community.

"At KiN Group, we believe hospitality only becomes truly meaningful when it reflects the identity and spirit of where the brand was born. As a Singapore-born company growing in Vietnam, we hope The Lepak Makan Club will not only celebrate the Singaporean community in Vietnam, but also serve as a bridge that deepens cultural understanding, strengthens people-to-people connections and encourages greater business collaboration between Singapore and Vietnam," said Mr. Benny Ong, Co-Founder and Group Chief Business Officer, KiN Group.

Throughout each evening of the event, guests will enjoy a Singapore Heritage Buffet personally curated and prepared by Chef Eric Low. With more than 35 years of international culinary experience across Asia, Europe and Latin America, Chef Eric is widely recognised as one of Singapore's leading advocates for preserving and promoting the nation's culinary heritage, particularly Teochew cuisine.

He has represented Singapore at major international events including SG Day London 2014 and the SG50 Diplomatic Dinner in Brasília in 2015. Chef Eric is also a Worldchefs-certified International Culinary Judge, having served as a judge for numerous editions of the FHV Culinary Challenge in Ho Chi Minh City, most recently in 2026.

The Lepak Makan Club's menu takes guests on a journey through Singapore's vibrant hawker culture, featuring iconic dishes such as Laksa, Bak Kut Teh, Fried Kway Teow, Gado Gado with peanut sauce, alongside traditional Singaporean desserts and heritage favourites.

Each dish is more than a familiar flavour, it represents a piece of Singapore's cultural identity, evoking memories, inspiring conversations and celebrating the traditions that have shaped the nation's heritage across generations. Speaking about bringing this culinary journey to Vietnam for the first time, Chef Eric Low shared:

"I have shared Singapore's story through food in London and Brasília during our National Day celebrations. This time, I wanted to bring that same story to Ho Chi Minh City for Singaporeans who have chosen Vietnam as their second home. The Lepak Makan Club is more than a dinner, it is an opportunity to celebrate our heritage, our community and the memories that continue to connect us, wherever we may be in the world," said Chef Eric Low.

Strengthening Singapore–Vietnam friendship through hospitality experiences

Singapore and Vietnam share a deep and enduring partnership across investment, trade, cultural exchange and people-to-people connections. As more Singaporean entrepreneurs, professionals and families choose Vietnam as a place to live and work, The Lepak Makan Club is expected to become a new platform that brings together the Singaporean community in Vietnam while fostering stronger connections with Vietnamese friends, partners and businesses.

Each evening includes dedicated networking sessions inspired by Singapore's iconic kopitiams, traditional coffee shops that have long served as gathering places where ideas are exchanged, friendships are formed and communities come together.

Guests will also have the opportunity to visit the Mamashop, a nostalgic recreation of Singapore's neighbourhood provision stores; try their hand at making their own Teh Tarik at the DIY station; enjoy traditional games such as Five Stones and Congkak; or take part in Tikam-Tikam Trivia, an interactive cultural quiz designed to spark conversations and encourage meaningful connections among participants.

Tickets can be purchased online at The Lepak Makan Club.

Event information
Event: The Lepak Makan Club - Tuần lễ Ẩm thực Di sản Singapore
Venue: KiN Hotel Thi Sách Edition, Hồ Chí Minh City
Public Sessions: 14 & 15 August
Time: 6.30pm to 9.30pm
Featured Chef: Chef Eric Low
Partner: SingShiok
General Admission: VND 1,388,000 net per person

Ho Chi Minh City, Vietnam — As Rotary Club Saigon International (RCSI) begins the 2026–2027 Rotary year, the club is reaffirming its commitment to creating sustainable impact through initiatives focused on healthcare, education, women, and children.

Founded in 2021, RCSI has grown into an international network of business leaders, professionals, and community advocates united by Rotary’s motto, 'Service Above Self.' Over the past five years, the club has worked alongside local and international partners to deliver projects that address real community needs while building long-term partnerships for change.

For the 2026–2027 Rotary year, Hòa Nguyễn assumes the role of Club President, leading the club under the theme 'Create Lasting Impact.' Rather than emphasizing the number of projects delivered, the new leadership team aims to strengthen governance, expand strategic partnerships, and develop sustainable initiatives that continue to benefit communities well beyond a single Rotary year.

Healthcare will remain one of the club’s highest priorities. RCSI will continue expanding its 'From Hearts to Hearts' initiative, supporting life-saving heart surgeries for children with congenital heart disease in partnership with the VinaCapital Foundation and Rotary clubs around the world through Rotary Foundation Global Grants.

The club will also continue investing in women’s health, building on previous initiatives that have provided breast cancer screening and awareness programs for underserved communities, while exploring new partnerships to improve access to preventive healthcare.

Education and youth development will form another key pillar of the year’s strategy. Through scholarships, leadership development, and international collaboration, RCSI aims to equip young people with greater opportunities to learn, grow, and contribute to their communities.

“Rotary is built on friendship, but friendship is only the beginning,” said Hòa Nguyễn. “When people who share the same values come together with trust and purpose, they can create meaningful and lasting change. Our goal this year is not simply to do more projects, but to build stronger partnerships and create sustainable impact for the communities we serve.”

As RCSI enters its sixth year, the club hopes to strengthen collaboration with businesses, nonprofit organizations, healthcare institutions, universities, and community partners who share the belief that lasting impact is achieved through collective action.

Annual event to be hosted in Da Nang, August 21 - 22, 2026

The world’s largest global travel networking community, Travel Massive, has announced the full speaker line-up for its second annual Asia conference, which brings thought leaders operating in the region together to share ideas and knowledge.

The 2026 conference will be hosted in Da Nang, Vietnam, from August 21 - 22 with a focus on innovation, creation, and marketing in travel and tourism, and features panel discussions, interviews, and masterclasses.

The two-day event will connect tourism operators and entrepreneurs, creators and key opinion leaders, and industry experts and media. Spaces to attend can be booked at this registration link.

Day one will be hosted at Ariyana Convention Centre, as part of the final day of the HorecFex convention, where Sean Mulhern, co-founder of One Life Adventures, will take the stage to discuss his founder journey and learnings. Panel discussions will cover topics such as SEO and AI Search Visibility for Travel Brands, The Creator Economy in Southeast Asia, and Top Travel Trends for 2027.

Attendees will also observe the Travel Startup Pitch Competition, which sees five entrepreneurial businesses operating in tourism in Southeast Asia pitch their companies to a panel of judges as they compete for the top spot.

Ian Cumming, founder of Travel Massive, says he’s looking forward to bringing the networking community’s Asia conference back to Da Nang, this time with the extended programme of facilitated masterclasses on day two.

“This is our second year partnering with HorecFex to offer our thought leadership sessions to their guests as well as to our own community members. The focus remains on connecting travel leaders operating in Southeast Asia, and this year we’re adding a program of interactive masterclasses to nurture more innovation and collaboration,” says Cumming.

The new masterclass sessions will take place on day two at the five-star Namia River Retreat in Hoi An. The classes will be led by experts from Travel Massive’s network who will share their expertise in the small-group tourism and creator spaces. Topics for discussion include: How to Build a Tour Company People Can't Stop Talking About, How to Become the Source Everyone Cites, and How to Monetize Your Social Media Audience.

The Travel Massive Asia Conference 2026 speaker lineup includes:

• Brian Letwin - co-founder, CEO, Saigoneer and Urbanist Travel
• Ivy Nhi Chau - founder, Ivy+Partners
• Garth Adams - founder, I Want That Flight and I Know The Pilot
• Keith Van - community and partnerships, Seats.aero
• Mandy Nguyen - operations director, Startup Vietnam Foundation
• Michelle Ford - general manager, Namia Wellness Resort
• Natalya Wissink - co-founder and CEO, Secret Experiences
• Paul Hewett - CEO, In Marketing We Trust
• Pei Shyuan Yeo - founder, Everyday Tour Company
• Ric Gazarian - founder, Counting Countries
• Samuel Walter - founder, Heads on Pillows

The second day will conclude with an exclusive after party to celebrate two days of building knowledge and forging new connections.
For more information and to register please visit: travelmassive.com/asia or contact: asia@travelmassive.com.

Opening Reception: 6:00 PM – 8:00 PM, Friday, August 7, 2026
Exhibition Dates: August 8 – October 4, 2026
Address: Rare Sea – 3 Đặng Thị Nhu, Bến Thành Ward, Hồ Chí Minh City
Opening Hours: 10:00AM – 6:00PM, Tuesday – Sunday, or by appointment.
Free admission.

Rare Sea warmly introduces fiction, fraction, a group exhibition featuring works by Lê Đ. Chung, Lê Nguyễn Minh Như, Nguyễn Thị Thanh Mai, Huyền Dương, Thanh Tùng (Ches) and Sophia Mai Brown. Through oil painting, lacquer, hand-printed practice, silk and paper, the exhibition brings together distinct visual languages. Here, the flatness of a painting is not a limit, but an invitation into layers of gestures, materials and time that accumulate across surfaces, allowing paintings and prints to hold multiple narratives and histories. Together, these works become visual fables that transmit fragmented narratives about a society still haunted by memories of upheavals, trapped in production, and immersed in material excess.

fiction, fraction begins from whispers: sometimes as intimations from dreams, sometimes as collective silences, tracing shadows on the wall of an abandoned tea factory, lurking beneath urban soil, echoing in the taste of wild plants, lingering between the real and the imaginary. In this turbulent era, what lullabies are better than fables and the realms of the perennial? Where imagined creatures dwell, where scenes of labor unfold as unresolved mysteries, where space and time reverse and humans remain faceless in their naming. In-between these realms, stories that seem disconnected reveal shared histories and collective memories, opening spaces for personal documentation, archival practice, translation, and interpretation beyond official narratives enforced by institutions.

Neither abstract nor deliberately realistic, the works transmit small, fragmentary stories in visual forms. These minor tales become fables that open not only pathways for escape but also alternative visions of cities, landscapes, and communities. They are stories that have always been there, murmuring faintly beneath the polished layers of the world—where small fractions accumulate into an unfinished landscape that is forever in progress.

From urban materiality and colonial archives rooted in maps, soil, dust and oral histories, Sophia Mai Brown and Thanh Tùng (Ches) challenge and expand the positioning of urban development. They open up space and time through multiple vantage points: the city reconfigured through layers of buildings, where roads become rivers and rivers become roads, overlaid onto colonial maps of Saigon; or an organic anatomy of decay unfolding beneath the street surface. Through mythical elements—worldmaking, imagined creatures, traces of local legends—the artists treat the environment not as a background but as a living character, whose voice carries through cycles of growth and decomposition.

Tracing real communities and places across past and present, Lê Đ. Chung and Nguyễn Thị Thanh Mai employ different types of visual journals to record fragments of narratives in different geographical areas. Both follow the threads of history to recount ongoing consequences of coercion. Lê Đ. Chung exploits the layers of oil paint to foreground the unresolved absurdities in the life of a post-Đổi Mới migrant community, who dwell on the remains of an abandoned factory in Lâm Đồng. On the fragility of notebook paper and carbon paper, Nguyễn Thị Thanh Mai whispers the silent relationship formed between humans and the amaranth, which resiliently carries the violence that haunts Vietnamese-Cambodian survivors of forced displacement under the Khmer Rouge from Kampong Chhnang (Cambodia)—a community still being displaced today. If Lê Đ. Chung records the rumbling conflicts of another enforcement that continues on post-colonial ruins, Nguyễn Thị Thanh Mai exposes memories through the very body of materiality itself.

Fleshing out their own fantastical realms, Huyền Dương and Lê Nguyễn Minh Như show that to dream is not to escape reality, but to remain within it. Turning inward, their works carry fragments of materiality, memory and history into dreams. Smooth brushstrokes masking layers of dark colors, Huyền Dương constructs absurdly flat worlds where tomorrow is still today, mountain is equal to tree, and oracles from 6PM sleeps are delivered through human-faced creatures and upside-down fallen angels. A humorous desacralization, she lays bare the clashes of Western and Asian aesthetic structures, affirming absurdity manifests both reality and fantasy. Lê Nguyễn Minh Như traces back the journey of being in the world and post-production society through the chain of Buddhism dependent origination. Treating silk both as a fragile surface and a land of accumulation, where every intervention leaves a trace that cannot be erased, she lays down dense passages of color, sharply meta lines and a samsara of relations. Coiling, intersecting and persisting, causes and conditions interchangeably weave together through a collection of semi-realistic fragments. As life threads through the log inside the claw machine, she exposes birth as a process of production, where desire is shaped before a life begins.

Obliquely mysterious, playful and sometimes poignant, yet more truthful than any master narrative, their paintings offer fiction and fractions as ways of archiving and existing otherwise.

ABOUT THE ARTISTS

Sophia Mai Brown (b. 2000, Vietnam) is an artist based in New York City, working in drawing and printmaking. Brown maps interactions between the natural and the built world, connecting real landscapes with imaginary inhabitants. She is the recipient of awards including the Fulbright Grant and Manhattan Graphics Center Fellowship. Brown holds a BFA in Printmaking from the Rhode Island School of Design.

Huyền Dương (b. 2001) is a multidisciplinary artist whose practice is drawn from personal experiences and everyday events. Trained in oil painting, she works across traditional materials—including textiles, papermaking, and printmaking - as well as digital tools, circuit bending, and toy making, bringing these elements together within installation-based practices.

Her current focus centers on creating spatial works responding to specific environments, integrating material, audio, and video components to deepen narrative and emotional resonance. Through the combination of handcrafted processes and experimental media systems, her practice investigates the relationship between material, movement, repetition, and sensory experience within space. Huyền's works have been featured in the group exhibitions Birds [ ] Land [ ] at Bụi Tre Collective (2026, HCMC, Vietnam), Harsh Touch at Koganei Art Spot Chateau 2F (2024, Tokyo, Japan), along with solo exhibition the absurd cycle of everyday events at Toong Coworking Space (2026, HCMC, Vietnam). She holds a BFA in Oil Painting from Tama Art University (Tokyo, Japan) and is currently pursuing an MA in Digital Media at the University of the Arts Bremen (Bremen, Germany).

Thanh Tùng (Ches, b. 1998, Hai Phong, Vietnam) is a multimedia artist based in Ho Chi Minh City, Vietnam. His practice is rooted in observations of everyday street life in Vietnam, where urbanization continually reshapes landscapes, ecosystems, and indigenous belief systems. Drawing on fables, urban legends, and oral histories, he constructs speculative narratives to explore what remains in the wake of these changes, reconnecting people with forms of life and traces that are gradually disappearing.

Thanh Tùng’s works has been featured in groups exhibitions, including Birds [ ] Land [ ] at Bụi Tre Collective (2026, HCMC), Đồng hiện trùng miên at Da Nang Museum (2025, Da Nang), Insomniaction Group exhibition #1 (2023, HCMC). In 2023, he presented his first solo showcase Động - A collection by Ches (HCMC, Vietnam), and co-founded Bụi Tre Collective – an artist-run collective aimed at providing support for emerging experimental artists in Vietnam.

Nguyễn Thị Thanh Mai employs various mediums such as drawing, installation, documentary film, video, and journalism to highlight issues spanning from personal narratives to broader themes of history and migration. Her works interweave research and experimentation, documentation and imagination. Exploring diverse subjects such as body, femininity, history, post-war, and migration, Mai's art pieces are disjointed fragments that provide a window into the societal landscape she inhabits and passionately explores.

Holding a Master of Fine Arts degree from Mahasarakham University, Thailand (2012), Mai currently serves as a lecturer at University of Arts, Hue University. She received the Pollock Krasner Foundation Award in 2014 and the Artist Excellence Award in 2021 from The Factory.

Lê Nguyễn Minh Như (b. 1996) is among the few young artists in Vietnam who approaches Vietnamese silk painting through mineral pigments, rethinking a medium that has been closely tied to the aesthetics of transparent watercolors over the past century. Minh Như’s works leave a lasting impression through mineral pigments resting on the silk surface like layers of sediments, giving the works a tangible material presence through which the viewers can feel the weight of time accumulated in each stratum. This approach redefines silk as an archival surface, where memories, dreams, and elusive sensations are recorded like ecological traces. It is a contribution that expands the possibilities of the medium beyond its conventional aesthetic language and toward the realm of material painting.

The 2023 Dogma Prize marked a turning point in the critical recognition of Minh Như’s visual language. Subsequently, the duo exhibition Vọng cảnh (2023) opened a dialogue between her artistic practice and that of another artist. Since then, her presence at the Ho Chi Minh City Museum of Fine Art (2023), VCCA (2024),…have continued to shape her practice.

Lê Đ. Chung (b. 1990) lives and works in Đắk Nông. With a multidisciplinary practice that includes painting, sculpture, installation, video, and performance, Đ. Chung examines everyday events as well as working with historical and counter-historical narratives. Through this, he explores contradictions and the complexities of ongoing reality, along with the enigmatic descent of unresolved motifs and meanings from the past.

ABOUT THE CURATORS

Lại Minh Ngọc is a young curator based in Hồ Chí Minh City. Graduated in Social Studies and Art & Media Studies at Fulbright University Vietnam, she is taking small steps in curatorial practice, from which she views artistic practices as a multidimensional approach to social research. Her curatorial work explores the fragments of lingering issues, materiality and spirits woven under structural changes and movements, tracing the politics of representation in moving image work and films. Working across art organization, art festivals and residency programs, Ngọc is interested in bridging artist development with critical engagement with local communities and landscape. She has worked in residency programs in Rare Sea and A. Farm, along with art festivals Nổ Cái Bùm and Dealing in Distance.

An Trần works primarily with writing and film photography. Her interests lie in the uncertainty of life and traces of (non)human presence, with her photography works rooted in overland travel and a life shaped by distance and shifting cultural landscapes. Her broader practice includes curatorial projects, research, and writing on contemporary art, reflected through online articles and academic essays featuring artists and exhibitions.

ABOUT RARE SEA

Rare Sea is an independent contemporary art organisation based in Hồ Chí Minh City, Vietnam. Opening in January 2026, Rare Sea supports artistic practice through exhibitions, studio-based research, professional development, and public engagement.

Through its programming, Rare Sea fosters artistic exchange and builds platforms for creative practice and international cross-cultural dialogue in Vietnam and beyond, grounded in sustained, forward looking engagement with artists, curators, and local communities.

CONTACT

Address: 3 Đặng Thị Nhu, Bến Thành Ward, Hồ Chí Minh City

For further inquiries or to book a visit, please contact us via email info@raresea.vn

Website: raresea.vn
Instagram: @raresea.vn
Facebook: https://www.facebook.com/rareseavn
Phone: +84 904497769

For culinary enthusiasts in Ho Chi Minh City, Ngan Dinh Saigon restaurant has long stood as the quintessential symbol of elite Asian cuisine. The official launch of an entirely new concept, themed "Savor the Exquisite Fresh Teochew Hot Pot," on the 2nd Floor starting August 12, 2026, marks not only a strategic transformation for the brand but also defines a hotpot dining style that is youthful, contemporary, yet deeply rooted in cultural heritage.

Harmonizing Traditional Heritage with Contemporary Pulse

Situated in a prime location in the heart of the city, Ngan Dinh Saigon restaurant has long been associated with intimate family gatherings and luxurious corporate banquets. The brand’s foundation of success is built upon its signature Cantonese cuisine, highlighted by delicately handcrafted, thin- crusted Dimsum and authentic Peking Duck

Ngan Dinh Saigon's facade featuring the newly unveiled signage

However, the premium F&B landscape is in a constant state of evolution. A new generation of successful diners - "sophisticated tastemakers" characterized by open-mindedness, refined aesthetics, and discerning palates - seek out interconnected spaces, multi-sensory experiences, and above all, culinary arts that emphasize health and authenticity.

Embracing this shift, Ngan Dinh Saigon has taken a refreshing step of "cultural fusion". Without forsaking its heritage, the brand has chosen to reinvent itself by infusing a traditional space with a modern, youthful breath through a premium fresh hotpot offering.

The second-floor space at the Ngan Dinh Saigon restaurant was prepared for the launch event

Teochew Hot pot: Signature Asian Delicacies Captivating Sophisticated Diners

Officially welcoming guests from August 12, 2026, on the 2nd Floor, the "Savor the Exquisite Fresh Teochew Hot Pot" concept is the definitive answer to the new-generation hotpot trend. It represents a sophisticated fusion of traditional culinary heritage and contemporary dining style.

An elegant hotpot dining space

Embracing the spirit that honors the original values of Teochew hotpot, the concept highlights the philosophy of "simplicity for sublimation". The pinnacle of this new hotpot experience at Ngan Dinh Saigon lies in the masterful hand-slicing techniques of chefs who profoundly understand their ingredients. Fresh, daily-sourced beef is meticulously sliced to preserve its absolute tenderness and
natural sweetness, elegantly plated before being presented to diners. When gently dipped into the refined broth and slow-simmered for hours with marrow bones, herbs, and root vegetables, the flavors blossom, delivering an "authentic taste touch" that satisfies
even the most demanding palates.

The art of Teochew hotpot honors the authenticity and supreme freshness of its ingredients.

Elevating Experiences Through a Differentiated Service Mindset

Ngan Dinh Saigon’s transformation on the 2nd Floor goes beyond culinary flavors; it is deeply rooted in a personalized service mindset that prioritizes the customer experience.

While many hotpot chains in the market apply piecemeal charges for condiment bars or desserts, Ngan Dinh Saigon chooses to affirm its brand stature through generous hospitality. Diners experiencing the Teochew hotpot will enjoy the exclusive privilege of a premium condiment bar and complimentary desserts. Every refined need is meticulously and thoughtfully catered to by the staff, all while maintaining the utmost respect for the privacy of the dining table.

Furthermore, the new hotpot concept on the 2nd Floor features VIP rooms designed for private hosting, offering an elite, upper-class hotpot dining experience.

The luxurious VIP hotpot dining space

Reaffirming Its Status as a Culinary Destination

The launch of the "Savor the Exquisite Fresh Teochew Hot Pot" concept on the 2nd Floor, starting August 12, 2026, signifies more than a new menu item. It marks Ngan Dinh Saigon's transformation as a legacy brand that appeals to both its traditional patrons and a modern, younger generation.

EXPERIENCE & RESERVATION INFORMATION:

• Concept: Savor the Exquisite Fresh Hot Pot (Teochew Hotpot)
• Official Launch Date: From August 12, 2026
• Location: 2nd Floor, Ngan Dinh Saigon Restaurant – 52-54-56 Dong Khoi Street, Saigon Ward, Ho Chi Minh City
• Reservation Hotline: 028 3982 6688

HANOI, Vietnam (July 6, 2026) — Sofitel Legend Metropole Hanoi is celebrating its 125th anniversary with a rich and varied programme of immersive experiences throughout 2026. The milestone honours a timeless heritage while embracing the future, reflecting the hotel’s enduring elegance, French art de vivre, and its iconic status as a living legend of Hanoi.

Under the theme “125 Years of a Legend,” these celebrations blend culture, artistry, entertainment, gastronomy and hospitality to elevate experiential luxury in the capital. The Metropole’s “Live the Legend” experience features a series of curated stays, along with inspired gastronomic and wellness journeys, designed to immerse guests in the heritage and glamour of Hanoi’s Grande Dame.

“We are thrilled to open a new chapter in the Metropole’s legendary story,” said George Koumendakos, General Manager of Sofitel Legend Metropole Hanoi. “For 125 years this hotel has been the beating heart of Hanoi — witnessing history, welcoming the world, and setting the standard for refined hospitality. This anniversary allows us to honour that remarkable legacy while inviting guests to experience the timeless soul of the Metropole in fresh, unforgettable ways as we look confidently to the future.”

'Live the Legend’ Stay Experience

Guests can embrace quiet luxury and create treasured memories with the “Live the Legend Experience,” a stay inspired by the Metropole’s 125-year legacy. This package includes a lavish daily breakfast buffet for two, an elevated Vietnamese lunch at Spice Garden for two, and the exclusive Path of History (and bomb shelter) tour guided by the hotel’s resident historian.

Additional benefits include guaranteed early check-in from 11am, late check-out until 2pm, and a complimentary upgrade to the next non-suite room category, subject to availability. The offer is valid for bookings and stays from now until Sept. 30, with a minimum stay of two nights.

‘Sensations Orientales’ Wellness Journey

Inspired by age-old Oriental rites and the timeless elegance that has defined Sofitel Legend Metropole Hanoi for 125 years, “Sensations Orientales” offers a unique sensory journey where Eastern traditions meet French refinement.

This exclusive, 90-minute ritual at Le Spa du Metropole begins with a body exfoliation using unctuous enzymatic gel, followed by Sothys’ Digi-Esthétique® techniques that blend acupressure with refined modelling movements drawn from Eastern and Western traditions. Warm notes of amber and myrrh, paired with flowing massage gestures, deliver deep relaxation and renewal, completed by a special gift to extend comfort at home. The treatment is available from now through the end of the year.

‘Carnet de Voyage’ at Bamboo Bar

Bamboo Bar presents the captivating “Carnet de Voyage” cocktail collection, inspired by the 1920s journey across Indochina and beyond envisioned for the Metropole’s co-founder and first “directeur,” André Ducamp. Guests can retrace his path while lounging by the pool, enjoying expertly crafted cocktails that blend exotic flavours with the charm of a bygone era.

Timeless French Dining at Le Beaulieu

Operating in its current space since 1901, Le Beaulieu is believed to be the oldest continually operating restaurant in Vietnam. Guests can savour a special 3-course set menu with century-old classics such as Lobster Bisque and Crêpe Suzette with guéridon service—recipes that date back to its earlier days and have been passed down through generations of chefs.

Legendary Cocktails and Le Burger ‘1901’ at Club Bar

Le Club Bar celebrates taste and nostalgia with signature cocktails inspired by cultural icons and former hotel guests Charlie Chaplin, Graham Greene, and the Metropole’s co-founder André Ducamp. Guests can now enjoy an exclusive new drink on the Legendary Cocktail Collection menu called “The Last Telegram,” along with the “1901” Burger, a bold yet elegant creation blending French refinement with premium ingredients.

Golden Era ‘Pho’ at Spice Garden

Spice Garden, the Metropole’s elevated Vietnamese restaurant, simmers a delicious pho broth for 125 hours, with a recipe rooted in the culinary traditions that flourished at the hotel in the 1920s. The dish is presented with Wagyu beef, gold leaf short rib and a dramatic tableside pouring. This is not just pho; it is a living piece of Hanoi’s history and culinary soul.

Metropole Liquid Chapters at angelina

angelina, the cocktail lounge, whisky bar and restaurant, has unveiled the “Metropole Liquid Chapters,” a special menu commemorating historic milestones at the hotel. Cocktails include “1901,” honouring the Metropole’s golden beginning; “1968,” inspired by the wartime bunker beneath the hotel; and “2026,” spotlighting a new era of Hanoi by night.

The 125th Anniversary Collection Drawing on the Metropole’s rich 125-year legacy, La Boutique and the gourmet deli and patisserie L’Epicerie offer curated Metropole-branded items and exclusive special editions. These refined keepsakes allow guests to take a piece of the legend home, while the Metropole’s e-vouchers provide a seamless way to share legendary Metropole experiences for any occasion.

125th Anniversary Exhibition: A Journey through Time Since 1901

The first exhibition, kicking off the series, launched in June at the Heritage Wing, housed within the hotel’s original 1901 structure, and the Opera Wing, hosting a visual tribute to the Metropole’s timeless elegance and enduring legacy. It features rare photographs from early 20th-century colonial Indochina through conflict periods to the present day.

The hotel will unveil additional exhibitions throughout the year thoughtfully curated to commemorate its 125th anniversary. Through painting, mixed media and photography, these exhibitions celebrate the artistic legacy of the Indochine era, Hanoi’s rich cultural heritage and the enduring spirit of Vietnamese life that continues to inspire today.

Le Petit Journal and Metropole History Book

The hotel presents Le Petit Journal, its exclusive bi-monthly newspaper featuring the finest moments, exclusive updates and legendary experiences at the Metropole. Guests can also explore the Metropole History Book, an archive of untold tales and important milestones of both the property and the city, available at La Boutique or via the E-Shop.

For more information or reservations, please contact Sofitel Legend Metropole Hanoi at +84 24 3826 6919, email metropolehanoi.info@sofitel.com or visit www.sofitel-legend-metropole-hanoi.com/.

In Mediterranean culture, the spirit of connection always begins with the most authentic elements — where meaningful moments are nurtured around the warmth of the open kitchen and the togetherness of a shared table. NOI – Premium Wood Fire Dining Restaurant & Bar, located on the 3rd floor of the iconic Union Square building, encapsulates this timeless philosophy into a curated dinner menu. Focusing on fresh seafood and signature dry-aged meats grilled over charcoal embers, the menu reflects a seamless harmony between carefully sourced ingredients and the art of fire cooking to elevate texture, aroma, and depth of flavour.

Upon entering the warm ambiance of NOI, guests are welcomed by a modern open kitchen that turns every dining experience into an engaging culinary performance. Here, chefs master the open flame with a dynamic rhythm akin to Flamenco, crafting mesmerizing creations. The journey unfolds gently with freshly baked pizza dough infused with the rich aroma of fire, dusted with shaved Parmesan, and paired with classic balsamic vinegar and olive oil. With these simple yet authentic flavours, NOI thoughtfully transforms the moment of anticipation into a warm occasion of togetherness, echoing its core philosophy: “A Celebration of Us.”

Like a cooling breeze guiding guests toward a Mediterranean summer, the Tomato Salad with Stracciatella cheese serves as an inviting prelude. The subtle acidity of white balsamic vinegar paired with fresh basil captures the essence of Mediterranean cuisine, where natural purity is deeply respected. This harmonious creation evokes a sun-drenched escape to Southern Italy, where the vibrant red of tomatoes, the pure white of Stracciatella, and the fresh green of basil delicately mirror the Italian flag.

The epicurean voyage continues with the classic French Bouillabaisse seafood soup. The dish makes a striking impression with its velvety golden-orange broth, rich with the intense aroma of slow-simmered lobster head and ripe tomatoes. Tender prawns, plump fresh mussels, and delicate fish fillets meld with the hearty broth and slow-cooked potatoes, gently warming the palate for the bold flavours ahead.

The centerpiece of the dinner experience features rich and flavourful charcoal-grilled dry-aged meats. Exhibiting exquisite marbling and succulent tenderness, the MB4+ striploin and rib-eye impress with their distinct aroma and depth when grilled to perfection over hot embers. Meanwhile, the French duck breast, with its glistening honey-brown skin, captivates diners with its remarkable tenderness. To complete the main course, the Chef at NOI thoughtfully pairs these cuts with fire-roasted vegetables, silky mashed potatoes, and a signature peppercorn sauce.

Concluding the evening on a sweet note is the timeless Italian Tiramisu. The dessert charms the palate with its luscious Mascarpone cream layered between delicate ladyfingers soaked in rich espresso and a whisper of liqueur. A fine dusting of cocoa powder gracefully balances sweetness and bitterness, leaving a smooth and lingering finish to a memorable dining affair.

Encapsulating the breezy spirit of a summer night, the ambiance at NOI offers a vibrant fusion of Mediterranean flair and signature warmth. At NOI, exceptional food and meaningful human connection naturally converge, transforming an ordinary evening into an unforgettable and lingering memory.

About NOI – Premium Wood Fire Dining Restaurant & Bar
NOI – Premium Wood Fire Dining Restaurant & Bar is a Mediterranean-inspired dining destination located at Union Square in the heart of Ho Chi Minh City. Specializing in fresh seafood and premium meats cooked over wood fire, NOI celebrates ingredient-led cuisine where fire enhances natural flavours. With its open kitchen, refined yet welcoming atmosphere, and vibrant bar program, NOI
offers a sophisticated setting for meaningful dining experiences, from business gatherings to social occasions.

About Vina Collective
Vina Collective is a hospitality management and placemaking collective dedicated to curating distinctive destinations across hospitality, dining, culture, and lifestyle in Vietnam. Guided by the philosophy “Collectively Inspired: Vietnamese Hospitality, Reimagined,” the brand brings together creative minds, cultural insight, and premium standards to shape experiences that are both authentic and forward-thinking.

With a vision to become Vietnam’s most distinctive hospitality and lifestyle collective, Vina Collective develops and manages a diverse portfolio spanning hotels, restaurants, retail, and lifestyle concepts. Each destination is thoughtfully crafted to reflect a strong sense of place - celebrating local culture while embracing a contemporary, global perspective.

Rooted in genuine hospitality and driven by collective creativity, Vina Collective places emphasis on craft, quality, and meaningful human connection. Through its curated approach, the brand aims to elevate Vietnamese hospitality into immersive experiences that inspire guests, partners, and communities alike.

HO CHI MINH CITY, Vietnam, 1 JULY 2026 – Trip.com Group, a leading global travel service provider, today marked the opening of its expanded Ho Chi Minh City office, reinforcing its commitment to working with Vietnam’s tourism ecosystem to bring local partners closer to global travellers. The expanded office supports Trip.com Group’s Vietnam-based sourcing and partner engagement functions, helping local accommodation, airline, attraction, and tourism partners connect with users across Trip.com Group’s international platforms.

Trip.com Group’s expanded office in Ho Chi Minh City

Deepening Collaboration with Vietnam’s Tourism Ecosystem

The expanded office in Ho Chi Minh City provides a larger workspace for Trip.com Group’s Vietnam-based teams, whose headcount has more than doubled over the past couple of years. The team supports partner sourcing, business development, travel network management, localised marketing coordination, customer service collaboration - functions that help Vietnamese tourism businesses reach international audiences more effectively.

The milestone reflects Trip.com Group’s broader focus on strengthening its local tourism network in key destinations and source markets, including Vietnam, while continuing to support travel demand across inbound and outbound routes.

“Vietnam is one of Southeast Asia’s most exciting travel markets, with rich cultural experiences, strong destination appeal, and a growing network of tourism businesses ready to engage global travellers,” said Ms Cindy Chu, Market Director, Vietnam & Taiwan, Accommodation Business Group, Trip.com. “By strengthening our partner engagement capabilities in Vietnam, we aim to help more local tourism partners connect with international users across Trip.com Group’s global network, while supporting smoother and more relevant travel experiences.”

This follows a period of strong momentum in Trip.com Group in Vietnam, supported by expanding strategic collaboration with local hospitality, airline, attraction, and tourism partners.

Trip.com Group currently connects global travellers with more than 15,000 accommodation partners in Vietnam and major domestic airlines, helping local tourism businesses reach users worldwide through Trip.com Group’s international platforms. Recent collaborations include newly signed MOUs with Sun Hospitality & Entertainment Group and Vinpearl Group. These collaborations support the promotion of Vietnam tourism offerings to international travellers across Trip.com Group’s global platforms.

Trip.com Group is also exploring collaborations to promote Vietnam destinations to international travellers, including potential cooperation with Ho Chi Minh City tourism stakeholders and a planned “Super Destination” campaign to showcase Vietnam across Ctrip and Trip.com’s international sites.

Vietnam is emerging as one of ASEAN’s most dynamic travel destinations, supported by its cultural heritage, diverse experiences, safety appeal, and growing range of tourism products. These strengths position the country as an increasingly attractive destination for international visitors, while Vietnamese travellers are also showing strong interest in regional outbound travel.

Vietnam’s Digital-First Travellers Point to New Growth Opportunities

Vietnam continues to demonstrate strong travel growth, supported by a digital-native population seeking flexible, value-led, and experience-oriented journeys.

Trip.com Group’s platform data shows continued momentum among Vietnamese users, with new app downloads growing 63% year-on-year in 2025 to reach 1.8 million app installs, while monthly active users rose 70% year-on-year in 2025.

Platform data also shows particularly strong growth in mid-haul flight products connecting Vietnam to Northeast Asian destinations such as China, South Korea, Japan, and Taiwan, with bookings growing 103% year-on-year in 2025. Domestic hotel bookings in Vietnam grew 75% year-on-year in 2025, reflecting sustained demand for domestic accommodation and regional travel.

Top outbound destinations booked by Vietnamese users include Thailand, China, South Korea, Taiwan, and Japan, while leading domestic destinations include Ho Chi Minh City, Da Nang, Hanoi, Phu Quoc, and Nha Trang. For inbound travel to Vietnam, the strongest inbound destinations so far in 2026 include Ho Chi Minh City, Da Nang, Hanoi, Nha Trang, and Phu Quoc, with Da Nang–Hoi An and Sapa among the fastest-growing inbound destinations year-on-year.

“Our goal is to make travel more accessible, seamless, and enjoyable for users while helping partners capture demand from around the world,” added Ms Chu. “As Vietnamese travellers become more confident and digitally engaged, we will continue working with local partners to connect Vietnam more closely with global travel opportunities.”

Danang, Vietnam – From the world's fastest-growing sport to one of Central Vietnam's most iconic cultural experiences, Sheraton Grand Danang Beach Resort & Spa is redefining the modern beach holiday through a new collection of active and immersive guest experiences. The resort has officially launched a series of recreational activities for in-house guests, highlighted by its newly opened pickleball court and a variety of wellness and cultural experiences centered around its iconic 250-metre infinity pool.

As travellers increasingly seek holidays that support physical wellbeing, mental rejuvenation and meaningful family connections, Sheraton Grand Danang has developed a diverse programme designed for guests of all ages. The initiative transforms the beachfront resort into a destination where relaxation, movement and local discovery come together seamlessly.

The centrepiece of the new programme is the resort's pickleball court, officially launched in June 2026. Built to standard dimensions of 19.7 x 10.2 metres, the court features a multi-layer cushioned surface that enhances comfort and safety for players of all skill levels. A dedicated LED lighting system allows play from 6:00 AM to 8:00 PM, while premium paddles and balls from Olaben ensure a quality experience for both beginners and seasoned enthusiasts.

More than simply a new recreational facility, the introduction of pickleball reflects the growing global trend of Active Wellness Travel. Easy to learn, social and suitable for a wide range of ages, pickleball has quickly become a favourite activity for families, groups of friends and international travellers seeking engaging experiences during their stay.

Alongside modern sporting activities, Sheraton Grand Danang is also bringing local culture into the guest journey through its basket boat spinning experience, inspired by the famous Bay Mau Coconut Forest in Hoi An.

For years, the distinctive round basket boats and the skilful spinning performances of local fishermen have been among the most memorable experiences for visitors to Central Vietnam. Now recreated within the resort grounds, the activity offers guests an entertaining and accessible way to experience a beloved local tradition without leaving the resort. More than a water-based attraction, the basket boat experience serves as a cultural bridge, helping international visitors and families with children gain a deeper appreciation for the coastal lifestyle and heritage that have shaped the identity of the central region.

Guests can also enjoy a range of activities around the resort's 250-metre infinity pool, including stand-up paddleboarding (SUP), water yoga, pétanque and interactive family games. Together, these experiences create a unique balance between global wellness trends and authentic local culture, delivering a holiday that is both active and enriching.

“Today's travellers are looking for more than a beach vacation. They seek experiences that keep them active, help them reconnect with loved ones and allow them to discover the destination in meaningful ways. With our new activity programme, including the newly launched pickleball court and culturally inspired basket boat experience, we hope to create a more memorable and well-rounded stay for every guest,” said Emilio Fortini – General Manager of Sheraton Grand Danang Beach Resort & Spa.

The launch of the pickleball court and the expanded recreation programme further reinforces Sheraton Grand Danang's commitment to enhancing guest experiences while strengthening its position as one of Central Vietnam's leading destinations for families, active travellers and wellness-focused holidays.

From 1 July – 23 September 2026, enjoy 5% off room rates, 10% off dining, and complimentary daily ice cream for children at Sheraton Grand Danang Beach Resort & Spa. Join Marriott Bonvoy today and start enjoying exclusive benefits. For more information, visit our website or contact Reservations at +84 236 398 8999 or danang.reservations@sheraton.com.

Ho Chi Minh City, Vietnam – June 2026 — TAG Heuer accelerates its retail presence in Southeast Asia with the grand opening of its completely reimagined boutique at Saigon Centre. Introducing a bold, next-generation architectural concept, the space captures the high-performance spirit, resilience, and adrenaline of the Swiss luxury watchmaker.

A cutting-edge retail concept merging avant-garde Swiss horology with high-octane racing heritage to debut a refreshed flagship experience.

Positioned on Level 1 of Saigon Centre — the pinnacle of luxury shopping on the iconic Le Loi Boulevard — the boutique serves as an immersive destination where mechanical mastery meets an elevated presentation of the Maison's legendary timepiece collections.

The boutique's commanding new façade instantly captures attention with a monumental, large-format cinematic media wall. Showcasing curated brand films and campaign visuals, the exterior design creates an immediate, magnetic pull. Complementing the entrance, a dynamic thematic showcase wall will evolve fluidly throughout the year, offering a curation of the Maison’s latest mechanical breakthrough launches and historic milestones.

RACING DNA RECONSTRUCTED

Inside, the environment shifts into a sleek, contemporary expression of luxury. The architectural narrative pairs warm, organic wood flooring with technical textured wall panels and refined brushed-metal accents — evoking the sophisticated engineering of modern racing machines. Clean, fluid sightlines guide visitors intuitively through an open-concept layout optimized for discovery.

To streamline the consumer journey, the boutique's layout is calibrated around distinct experiential pillars, grouping the Maison's iconic collections by design philosophy and heritage.

For enthusiasts seeking deeper immersion, a dedicated curation corner acts as an archive of speed. Stocked with motorsport literature, historical imagery, and curated memorabilia, it provides a tactile dive into the high-adrenaline inspirations that birthed Jack Heuer's most iconic mechanical creations.

A CURATED DISCOVERY

To celebrate the grand opening, the Saigon Centre boutique features a select, curated preview of TAG Heuer’s recent novelties alongside the foundational core collections. Watch collectors and connoisseurs are invited to experience firsthand the ultimate expressions of precision timing, mechanical innovation, and uncompromising Swiss mastery.

TAG Heuer
Level 1, Unit L1-19, Saigon Centre
67 Lê Lợi Street, Saigon Ward, HCMC, Vietnam

tagheuer.hcm@indosuisse.com
+84 33 832 99 77

Monday to Thursday
9:30AM – 9:30PM

Friday to Sunday
9:30AM – 10:00PM

About TAG Heuer

Founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, TAG Heuer is a luxury watch brand part of LVMH Moët Hennessy Louis Vuitton SE (“LVMH”), the world’s leading luxury group. Headquartered in La Chaux-de-Fonds, Switzerland, and operating four high-tech production sites, TAG Heuer commands a global workforce of 1,900 specialists across 139 countries. The Maison’s global retail network includes 260 standalone boutiques and 2,300 elite points of sale worldwide.

For 165 years, TAG Heuer has stood as the vanguard of Swiss watchmaking innovation. From the revolutionary oscillating pinion in 1887 and the ultra-precise 1916 Mikrograph, to the definitive automatic-winding chronograph movement, Calibre 11, in 1969, the brand’s history is defined by breaking barriers in mechanical timekeeping. Driven by its enduring commitment to precision and high performance, TAG Heuer continues to forge elite partnerships and align with world-class ambassadors who embody the brand's pioneering spirit.

Discover more: https://www.tagheuer.com/vn | Connect: @TAGHeuer.

Some stories are told through journeys, new discoveries, and unexpected moments shared with loved ones. At Mövenpick Resort Cam Ranh, this year's summer is written by the rhythm of the ocean, exciting adventures, and unforgettable memories unfolding from May through October.

Inspired by the beauty of the sea and a spirit of connection with nature, Move with the Summer Groove invites guests to experience a vibrant season filled with activities designed for all generations. From culinary experiences and cultural celebrations to beachfront entertainment, wellness programs, and family-friendly adventures, every experience becomes part of a unique summer journey.

Joining this year's summer adventure is Mio, an adorable little whale on a quest to find his way home. Through the interactive program Mio's Journey Home, guests will embark on an exciting exploration around the resort, taking part in challenges, collecting stamps, and uncovering new stories along the way. Beyond the fun and excitement, the journey also promotes positive values of kindness, sharing, and a deeper appreciation for marine life and ocean conservation.

Throughout the summer, “Move with the Summer Groove” is a themed event series running from May to October, offering diverse experiences for guests of all ages.

• May – Waste 2 Art:
  The summer begins with a journey of creativity inspired by nature and the message of sustainable living. Guests can explore artworks made from recycled materials, join hands-on craft activities, and spread environmental awareness through artistic expression.
• June – Ocean Odyssey:
  An inspiring voyage into the heart of the ocean featuring exciting water sports, vibrant pool parties, and a culinary journey through the flavors of the sea with fresh, carefully selected seafood from Cam Ranh’s coastal waters.
• July – Cocoa Carnival:
  Mövenpick’s signature world of chocolate comes to life through a series of indulgent experiences. From the iconic Chocolate Hour to chocolate-making workshops and engaging family-friendly activities, the month is filled with sweetness, color, and inspiration.
• August – Swiss Summer Soirée:
  A celebration of Mövenpick’s Swiss heritage featuring traditional wine festivals, distinctive Alpine-inspired cultural activities, and a European-style festival atmosphere by the shores of Cam Ranh.
• September – L Festival:
  The resort is filled with the spirit of Mid-Autumn Festival, featuring lantern-making workshops, mooncake tastings, traditional performances, and meaningful family bonding experiences under the autumn moonlight.
• Octoberfest – Beer Festival:
  The summer journey concludes with a vibrant celebration where the Oktoberfest spirit blends with Eastern cultural charm. Guests can enjoy fresh beer, signature cuisine, live entertainment, and unforgettable seaside moments in Cam Ranh.

Beyond the themed events, summer at Mövenpick Resort Cam Ranh is enriched by signature resort experiences: sunrise yoga sessions by the sea, nature-inspired spa treatments, beachfront BBQ dinners under the stars, and simple moments of relaxation embraced by the gentle ocean breeze of Bai Dai Beach.

To make every stay even more rewarding, Mövenpick Resort Cam Ranh introduces the Fullboard Package from VND 7,200,000++ per night for two guests. The package includes accommodation in a Studio Residence Seaview, daily buffet breakfast, lunch and dinner, round-trip airport transfers, access to the Rope Park, water park, Little Birds Club, fitness center, and a variety of recreational activities for the whole family. It is the perfect choice for travelers seeking a seamless, comfortable, and worry-free holiday experience.

Summer is more than just a season for relaxation—it is a time to explore, reconnect, and create new memories. Whether you are seeking exciting adventures, unique culinary experiences, or moments of complete tranquility by the sea, there is always a summer rhythm waiting to be discovered at Mövenpick Resort Cam Ranh.

Let the ocean lead the way and join us in moving to the rhythm of summer.

Fabrice Filachet, co-director of academic affairs at the Université Francophone d’Asie (UFA), tells us about the bachelor’s degree programme he offers in Phnom Penh, in partnership with Paris-Panthéon-Assas University.

Could you tell us a little about the UFA?

Fabrice Filachet: The Université Francophone d’Asie is, above all, driven by a desire to offer a French university education of the highest standard in South-East Asia – one that is internationally oriented and deeply connected to the economic and digital realities of the region.

Our partnership with Paris-Panthéon-Assas University enables our students to obtain their bachelor’s degree (French state diploma) without leaving South-East Asia. From the start of the academic year in September 2026, we will launch our first bachelor’s degree in ‘Business Administration, Organisational Management and Digitalisation’, a programme identical to that offered at the Paris campus of Panthéon-Assas but available in Phnom Penh.

We aim to offer students a modern, international and career-focused university experience, at the heart of a dynamic ecosystem.

Why choose to study at the UFA in Phnom Penh rather than in France?

For Vietnamese students, UFA offers a unique gateway to French higher education in Southeast Asia. Thanks to the geographical proximity between Vietnam and Cambodia, students can access recognized French programs while remaining close to their home country. Phnom Penh boasts a rapidly growing international environment at the crossroads of the region's economic and cultural exchanges. Studying at the UFA thus allows students to benefit from French academic excellence, develop international experience valued by employers, and build a strong regional network, all within a more accessible and closer setting than traditional European destinations.

Why did you choose to set up in Koh Pich?

The campus will be situated in the heart of a particularly dynamic development area of Phnom Penh, in a modern, secure environment undergoing rapid transformation.

We wanted to integrate the university into a genuine urban and economic ecosystem, close to businesses, new property developments, residential areas and the infrastructure of the future.

This location is fully in line with our vision: a university connected to its surroundings and focused on the region’s future.

How does the admissions process at UFA work?

We wanted to establish a simple, smooth and stress-free admissions process, particularly at a time when final year students are already sitting numerous exams and facing significant pressure.

The aim is, above all, a human one: to enable applicants and their families to receive a clear and definitive response quickly.

In practical terms, applicants submit an online application comprising their academic results, a personal statement and the main administrative documents required. Upon receipt, the application is reviewed by our academic team. An individual interview is then arranged to discuss the applicant’s study plans, gain a better understanding of their motivations and assess whether their aspirations align with the course they are considering. Following this stage, a decision is communicated promptly, allowing students to look ahead to the next stage of their journey with confidence.

We know how stressful this period of choosing a course can be. It was therefore essential for us to provide clarity and peace of mind to prospective students. Once applications have been completed and submitted via our platform, we invite candidates to an interview.

Above all, these interviews allow us to engage with candidates, understand their plans and ensure that the UFA truly meets their expectations and ambitions.

Could you tell us about the curriculum for the bachelor’s degree?

We are currently working on finalising the curriculum with the co-director of Paris-Panthéon-Assas University. The course syllabuses offered in Phnom Penh will be identical to those in Paris. Some lecturers will also be coming from Paris to share their knowledge and experience with the students.

Our aim is to offer a particularly well-rounded bachelor’s degree programme (aka “licence” in French), enabling students to explore all the key aspects of organisational management, whilst fully incorporating the challenges of digitalisation.

Students will therefore undertake a varied programme of study covering management, administration, IT, project management, law and digital tools. This cross-disciplinary approach is essential today for training graduates capable of thriving in international and constantly changing environments.

Why limit the undergraduate programme to just 30 places?

This has historically been a very competitive programme to gain entry to in Paris, and we wish to maintain the same high academic standards and the same quality of support in Phnom Penh. We are able to offer exactly the same number of places as at the Paris campus of Paris-Panthéon-Assas University.

This cohort size is also fully in line with our educational vision. The first year after secondary school is often a pivotal one, with, unfortunately, many students dropping out of higher education. Smaller cohorts allow for greater availability on the part of teaching staff and the administrative and educational teams.

Our aim is to provide each student with personalised support as they take their first steps at university, in order to foster not only their academic success but also their personal development.

We hope we have sparked some interest. How can you take the next step?

Please do not hesitate to contact us to find out more. Our team is on hand to support every student through this transition from secondary school to university. Understanding the course content, how daily life is organised, and the opportunities associated with this degree programme are all factors that enable prospective students to look ahead with confidence.

It is also a fantastic opportunity to approach the end-of-year exams without the added pressure of deciding on a future course of study.

Practical information

Admissions procedure:

• Submit your application online via Eduka: https://ufa.eduka.school/login
• Applications reviewed by the academic committee
• Motivational interview for shortlisted candidates
• Admissions committee meeting*
• Notification of admissions decisions by email
• Upcoming admissions committee meeting: Friday 10 July.

Tuition fees:

• Tuition fees: 11,900 USD (10,200 €) per year
• Introductory offer: exceptional 30% discount, i.e. 8,330 USD (7,150 €) per year
• Registration fees: 280 USD (240 €) per year
• Degree certificate fees: 500 USD (430 €) (third-year Bachelor’s degree only)

UFA also offers possible scholarships up to 80% for eligible students.

For further information on programmes, scholarships, admissions and university life, please visit the UFA website: www.ufa-universite.asia