Strategy &
Direction
- Brand & Storytelling Concept
- Cultural & Market Research
- Content & Communication Strategy
- Campaign Strategy
Made in VietnamMedia Kit 2026
About Us - 2
Saigoneer is Vietnam’s only premium Vietnamese-, English- and Korean-language storytelling ecosystem dedicated to exploring the country’s culture through the lens of curiosity and respect. For more than a decade, we have observed and documented the country's evolving identity through stories about food and drink, arts, heritage, cultural trends, travel, and spaces.
We focus on the people, places, and communities that shape our culture, from narratives of your neighborhood hủ tiếu cart and obscure historic traditions to emerging designers and new culinary movements. Through authentic storytelling, photography, and video, Saigoneer celebrates our strong cultural foundations while investigating how they manifest and shift as Vietnam steps into a bright, modern future.
While our team crafts stories for our high-value audience, we also collaborate with brands that share our values to develop creative campaigns, brand storytelling, and content production rooted in culture.
About Us
Saigoneer Creative Services - 3A simple purpose has always guided Saigoneer:
Tell a meaningful story that has the power to connect, inspire, and highlight the people, places, and things that make Vietnam one of the most dynamic and fascinating places in the world to live.
Nurtured by over a decade of trust from our audience, Saigoneer has recently completed successful large-scale creative projects with esteemed partners such as the Renaissance Riverside Hotel, the World Wide Fund for Nature (WWF), ASSIST, Dragon Capital, and The British International School Ho Chi Minh City among others.
We lend our voice, creativity and brand equity to partners who value storytelling and authentic connection with Vietnamese culture—qualities consumers increasingly crave in a sea of surface-level content.
Saigoneer Creative Services
Saigoneer Creative Services - 4Saigoneer Creative Services
Strategy &
Planning &
Campaign Management
- Social Media Campaign Planning
- Integrated Campaign Planning
- Media Planning & Coordination
- Media Coverage & Partnerships
- Timeline & Production Management
Creative &
Content Execution
Editorial & Digital Content
- PR Articles
- Social Media Content
- Long-form Editorial Features
- Newsletter Content
- Website Content
- Brand Copywriting
- Creative Copywriting
Media Production
- Videography
- Photography
- Motion Graphics
- Documentary Production
- Branded Content Series
- Short-form Social Video
- Interview Production
Design & Visual Communication
- Graphic Design
- Illustration
- Animation
- Merchandise Design & Production
- Campaign Key Visual
- Infographics
- Editorial Design
- Presentation Design
Demographics - 5Demographics
Reach (Monthly)11,818,000
Community835,000+
Demographics - 6Saigoneer language demographics
Saigoneer EN
47% Female53% Male
31.9%18-2433.1%25-3417%35-4418%45-54
44%40%16%
Saigoneer VN
55% Female45% Male
9.3%18-2443.3%25-3430.5%35-4416.9%45-54
54%23%23%
Saigoneer KR
39% Female61% Male
42.4%18-2427.8%25-3426.5%35-44
24%12%42%17%
Demographics - 7Saigoneers
love to eat
and travel
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Eat out for dinner at least once per week.
Eat out for lunch at least once per week.
Go out to bars at least once per week.
Spend most of their income on food and drink.
Travel outside of Vietnam at least once per year.
Stay in hotels in Vietnam at least once per year.
Read Saigoneer at least 3 times per week.
Loyal 85%Have an income over VND 30M per month.
Affluent 42%Have completed university.
Educated 86% Personas - 8Personas
Partners - 9HospitalitySome of our
Some of our
partners
Branded Content vs Partner Editorial - 12Branded Content vs Partner Editorial
Branded Content is created by either Saigoneer or the brand and allows a brand to have full control over content direction and creation with Saigoneer offering recommendations for the content to better match our voice while ensuring it fits the Saigoneer style guide. For brands who want to take full advantage of Saigoneer's expertise, storytelling talents and unique voice to craft brand-inclusive content that is most appealing to our readers, see Partner Editorial (see page 13).
Branded
Content
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Advertising - 13