BackArts & Culture » Music & Art » A Typographic Tribute to Áo Dài in This Elegant New Typeface

A Typographic Tribute to Áo Dài in This Elegant New Typeface

Đạt Đỗ, a graphic designer based in Ho Chi Minh City, is embracing local culture through the release of a brand-new typeface, Vén.

Inspired by the signature shapes of áo dài and nón lá, Vén is a sans-serif font that pays tribute to the beauty of Vietnam's traditional symbols. Visual cues in reference to the iconic conical hat were employed in the script's diacritics, while the alphabet is filled with delicate curves to illustrate the graceful contours of the country's national garment.

This is not Đạt's first dabble in Vietnam-inspired letter design, however, as Vén is just the latest addition to the artist's ongoing typographic project. Previous installments of the series include Yến, Kén, Đền and Bén, whose font sets feature bold geometric shapes, while Vén caters to a much more velvety aesthetic.

In an exchange with Saigoneer, Đạt explained that he created the typeface in hope of contributing his perspective to Vietnam's cultural narrative. "I didn't really have to look anywhere else for ideas. The image of áo dài and nón lá has already been well-ingrained in my mind since I was a child, and everything else simply took off based on what I saw and felt as someone who deeply admires his nation's heritage."

“Recently, there's been a lot of cultural appropriation happening across different types of media. Áo dài, among others, is one of the things that's being targeted. Thus, I made Vén in an effort to help protect our national costume against this offense," he also commented.

Though it might be a while before we get the final product, as coding a typeface into a usable font for programs often takes some time, Đạt feels optimistic after seeing the positive reaction Vén has received following his announcement.

You can check out more of Vén's design applications and Đạt's other projects on his Behance page.

Related Articles

in Music & Arts

This Ghost Month, an Other-Worldly Exhibition Not for the Faint-Hearted

The topic can be summed up in one word — “ghosts” — but it was enough inspiration for illustrators to create a plethora of artworks as part of the Hù project spearheaded by Khô Mực Studio.

in Music & Arts

Adorable Metro Illustrations Take Viewers on a Joyride Through Saigon

As fans of Vietnam’s busiest city, graphic designers An Nguyễn and Học Nguyễn launched a mock communication campaign to create prospective visual branding for the upcoming Ho Chi Minh City Metro. The ...

in Music & Arts

Designer Lucia Phạm's Animated Video Refreshes Tết Wishes With New Visuals

To Lucia Phạm, a young graphic designer and illustrator, creating a personal project for the Lunar New Year has become an annual tradition. This year, instead of crafting static images, Lucia went all...

in Music & Arts

Graffiti Artist Nguyễn Tấn Lực Is Serious About Changing Public Opinion of Street Art

As an art form deeply rooted in the streets, graffiti embodies the liberation of creativity from strict societal framing. But like other street creations, it’s never free from public scrutiny due to i...

in Music & Arts

How Music and Art Empower Vietnam's Efforts to Contain Covid-19

"Even if it's small, it is very cruel. Many have died because of it...We definitely got to stay alert."—'Ghen cô Vy' by ERIK and MIN.

Michael Tatarski

in Music & Arts

In Saigon's Latest Indie Workshop, a Heaven for Eco-Friendly Risograph Prints

Nestled above inpages in Thao Dien, a new print studio is offering artists and other creatives a new way to express their ideas and visions.

Partner Content