As marketers we look for insights around consumer habits and media behaviours to drive campaign success.
RSVP here: https://spotlightseriesnavigatinglandscape.splashthat.com/fbe
As marketers we look for insights around consumer habits and media behaviours to drive campaign success.
Does social media help bridging or further expanding the generation gap? Is there a Super-Platform among social media apps?
Join Decision Lab as they will unveil their insightful research to shed light on the above questions - identifying which social media platform is favoured by GenZ, GenY and GenX; discovering if consumers are using 1 app for most of their online activities or a different app for each purpose; also revealing the newly emerged social media platforms and whether they are gathering interest and followers.
ABOUT DECISION LAB
Decision Lab is a market research agency launched in 2016 by Aske Ostergard and Thue Quist Thomasen.
From the beginning, they have taken pride in taming data and delivering structured, concise and competent upmarket consultancy to marketers to make better decisions. Today, they are operating with a focus in digital media and advertising, one of the first to bridge the gap between media spending and brand effectiveness using an agile and pioneering approach and cutting edge research technology.
ABOUT THE SPEAKERS
Aske Ostergard - Co-founder and CEO
Aske has more than 11 years of international experience in marketing research and consulting. He has spent the majority of his career in Asia consulting multinational as well as local marketers. Prior to founding Decision Lab, he built up and led Epinion, from a bold idea into a leading and ground-breaking market research company. Since 2014, he has devoted most of his time to research efficiency and effectiveness of digital advertising in Vietnam.
Luu Ngoc Tram - Consultant, Digital Measurement Service
Tram holds an Economic and Statistic degree from University College London and has a strong background in data analysis and interpretation. She joined Decision Lab in 2019 as a consultant and is now specialised in digital media research.
Thursday 12 March
6:30pm - 8:30pm
Sonatus Tower | 15 Lê Thánh Tôn, Bến Nghé, Quận 1
