From Kiều's Snowy Skin to K-Beauty's Glow: Delving Into Vietnam's Love for Fair Skin
The preference for light skin is widespread in Vietnam. It is discernible from the mere sight of Saigon’s streets during the day, when the majority of riders are covered up — in hoodies, jackets, jean...
Beauty Behemoth Sephora Enters Vietnamese Market With Digital Store
Sephora, the wide-reaching consumer goods retailer, has launched an e-commerce portal for Vietnamese customers, but has revealed no plans for physical stores in Vietnam.
The Evolution of Vietnamese Beauty Through Old Ads
Vintage cosmetic advertising and magazine covers depicting perceptions of Vietnamese beauty tell not only Saigon's, but Vietnam's feminine spirit in years gone by. Whether plain or in full color, each...
