Nestled in a converted house in a quiet and spacious District 7 residential neighborhood, SaladStop!’s newest venue has begun preparing fresh and healthy meals for dine-in and delivery.
Founded in 2009 in Singapore, the healthy quick-service restaurant chain has expanded throughout the region with locations in Singapore, the Philippines, Hong Kong, Indonesia, Japan, Spain, Korea, Malaysia and Vietnam. Their newest venue in Vietnam, opening after one in Thao Dien and a currently re-locating District 1 branch, exemplifies how SaladStop! adapts to meet local preferences.
In other countries, SaladStop! primarily occupies spaces in shopping malls and customers purchase meals without much interaction with staff. However, the approach is different in Vietnam. Owing to the relatively recently emerged focus on healthy dining and the continued need to educate patrons on certain ingredients or preparations, guests enjoy listening to the suggestions of the SaladStop! employees and asking questions while they prepare the meals. Similarly, guests that take advantage of the restaurant’s catering service for office parties, lunch meetings, family gatherings and celebrations are able to discuss the menu in detail in the relaxed environment.
SaladStop! has also observed different customer behavior at the Vietnamese locations. Rather than simply pop in for a quick, sometimes solitary meal, many come with friends, family and co-workers to enjoy a more leisurely dining experience. This helps explain the motivation to place the new branch in an area surrounded by private homes and near apartments. Busy days without enough time to cook shouldn’t mean one has to sacrifice healthy eating and thus families in the area visit for pleasant meals together that are nutritious and fresh but don’t require laborious preparation or cleaning.
Like its other locations, the new D7 SaladStop! will also cater to delivery customers. Whether it's busy office workers needing a vitamin-rich lunch to power them through the day, or a content couple who don’t want to leave their couches in the evening, people have a good variety of reasons to order SaladStop! to their doors and thankfully, salads are particularly transport-friendly.
The combination of the Vietnamese team and experienced corporate resources have allowed SaladStop! to provide a level of consistency rare in the local marketplace. While other small, individual salad-focused restaurants do exist, few have expanded to more than one location. SaladStop!’s growth in the local market and survival during the pandemic speaks to their efficiency and ability to adapt to new challenges and trends on a hyper-local scale.
Vietnam’s increased interest in healthy lifestyles everywhere; from newly opened fitness clubs to vitamin stores. And when it comes to dining, the trend coincides with technology adoptions and the localization of global brands at SaladStop! The new District 7 location will help introduce the restaurant to some people while providing a more convenient opportunity for loyal customers who know what to expect.
028 7300 3565
Salad Stop! | 402 Phạm Thái Bường, Tân Phong, D7, HCMC
