Chillala House of Art officially announces a special rotating exhibition program titled Arte Fare, under the artistic direction of Trọng Gia Nguyễn. The exhibition takes the popular art fair model as a premise for an experiment and structural reconstruction. At Chillala's central space, the exhibition area is designed as four booths arranged in the shape of a swastika (卐) - an ancient Buddhist symbol representing good fortune and cyclical rebirth. Every 05 days, four new exhibitors will take over the space, install their works, present them to the public, and then hand the space over to the next group of four. The entire transition process takes place within 01 day before a new cycle begins.

Arte Fare was initiated from a core question: How can art fairs operate more effectively and foster greater connection? The art fair model is often regarded as a purely commercial "art shopping mall" - a place considered detached from higher artistic values. However, Arte Fare sees it as an underestimated structure that still holds significant unexplored potential.

At Arte Fare, the traditional booth model is handed over entirely to artists without being constrained by commercial thinking or conventional sales pressure. The role traditionally held by gallerists is now actively taken on by the artists themselves. Notably, each exhibition cycle features a gallery or independent art space as a guest participant. This participation aims to share and expand the scope of the community, creating a deeper network of connections between three independent artists, the Chillala space, and the public. Confirmed participating art spaces include: AirHue, 22 Gallery, Gallery Medium, and Vin Gallery.

Trọng Gia Nguyễn - who has organized more than 30 international exhibitions and was the curator of the landmark opening exhibition TechNophobe (2016) at The Factory (Vietnam's first contemporary art center) - will serve as the "Fair Director" throughout the project. He will coordinate directly between the booths, assess progress, accompany the artists, and maintain the operational rhythm of the entire exhibition.

Throughout Arte Fare, the curator will flexibly apply various exhibition strategies and experiential programs in collaboration with art professionals. The public may experience fair days without the presence of artists, with an art advisor instead serving as the connector; or days when each booth unexpectedly transforms into an impromptu silent auction.

In addition, after each rotation, curator Trọng Gia Nguyễn will select representative works to be displayed again on the main walls surrounding the Chillala space for the remainder of Arte Fare. This process of "selection within selection" creates a vivid cumulative diary of the exhibition's journey, serving as a form of archival note that marks its progress and plants seeds for future exhibitions.

List of Participating Artists:

Chinbo Collective, Chinh Ba, Cù Rú, Devon Nguyen, Diane Giraud, Đỗ Hương, Florian Sông Nguyễn, Hoàng Anh, Hoang Hue Phuong, Le Brothers, Lê Quý Tông, Lê Thế Lãm, Lê Thuý, Linh Phan, Nguyễn Đức Đạt, Nguyễn Đức Tú, Nguyễn Kim Tố Lan, Nguyễn Phương Thảo, Nguyễn Quốc Dũng, Nguyễn Duy Anh, Nguyễn Văn Đủ, Nguyễn Vân-Nhi, Nguyễn Việt Anh, Noah Spivak, Quỳnh Lâm, Richard Streitmatter Tran, Rodney Dickson, Sao La Collective, Son Dang, Tôn Tôn Bo, Trần Lê Quỳnh Anh, Tran Trong Vu.

Group 1: 03 – 06/09/2026
Vin Gallery (Group show)
Devon Nguyễn
Nguyễn Văn Đủ
Noah Spivak (Australia)

Group 2: 08 – 11/09/2026
AirHue
Cù Rú
Nguyễn Đức Tú
Sao La

Group 3: 13 – 16/09/2026
Gallery Medium
Chinbo Collective
Diane Giraud
Lê Quý Tông

Group 4: 18 – 21/09/2026
22 Gallery
Chinh Ba
Rodney Dickson
Trần Lê Quỳnh Anh

Group 5: 23 – 26/09/2026
Wiking Salon
Florian Song Nguyễn
Le Brothers
Quỳnh Lâm

Special Collaboration between Arte Fare and Dat Bike.

Alongside Chillala's regular sponsors Tatler, L’Officiel and Luxuo, Arte Fare also introduces an exciting VIP Program in collaboration with Dat Bike. This "made in Vietnam" electric motorcycle company will donate two models, the Quantum S and Era, for renowned artist Hà Mạnh Thắng and exhibition curator Trong Gia Nguyen to hand-paint directly on the bikes. These two bikes will be offered through a silent auction as part of Arte Fare, with a portion of the proceeds contributed to the AirHue project.

Arte Fare was conceived by Trong Gia Nguyen, a Vietnamese-American artist, curator, designer, and writer living and working between Brussels, Belgium and Ho Chi Minh City, Vietnam.

With a curatorial practice that prioritizes experimentation and sustainability for artists, Trong has organized over 30 exhibitions at museums, galleries, and alternative spaces internationally, including Boca Raton Museum of Art, Freies Museum Berlin, Residency Unlimited (New York), and Zabriskie Gallery.

Trong currently serves as Chief Judge (Vietnam) for the 2026 UOB Painting of the Year Prize and has sat on the advisory boards of Fashion in Film Festival, Elizabeth Foundation for the Arts, and Florence Artist in Residence (FAiR). He has also guest-lectured and participated on panels at Art Stage Singapore, Review Los Angeles, CUE Foundation (New York), School of Visual Arts (New York), Columbia University (New York), Catalyst Foundation (Washington, DC), Reykjavik Art Academy (Iceland), Riga Center for Contemporary Art (Latvia), and Goethe Institute (Hanoi), among others.

As an artist, he has received prominent awards and exhibited extensively, with works in significant public and private collections.