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in Vietnam

From Kiều's Snowy Skin to K-Beauty's Glow: Delving Into Vietnam's Love for Fair Skin

The preference for light skin is widespread in Vietnam. It is discernible from the mere sight of Saigon’s streets during the day, when the majority of riders are covered up — in hoodies, jackets, jean...

in Culture

Here Are the Fabulous Finalists of Miss Universe's National Costume Design Competition

From feng shui to bánh tráng trộn, the chosen designers find their inspiration everywhere. 

in Vietnam

Beauty Behemoth Sephora Enters Vietnamese Market With Digital Store

Sephora, the wide-reaching consumer goods retailer, has launched an e-commerce portal for Vietnamese customers, but has revealed no plans for physical stores in Vietnam.

in Vietnam

A Vietnam Representative Won Miss Grand International for the First Time

Nguyễn Thúc Thùy Tiên has become the first Vietnam representative to win the crown at Miss Grand International.

in Vietnam

A Bánh Mì-Inspired Dress Might Be Vietnam's National Costume for Miss Universe

If the bánh mì dress wins the popular vote, Vietnam might have a legitimate shot at claiming the top prize at this year’s upcoming Miss Universe.

in Culture

The Evolution of Vietnamese Beauty Through Old Ads

Vintage cosmetic advertising and magazine covers depicting perceptions of Vietnamese beauty tell not only Saigon's, but Vietnam's feminine spirit in years gone by. Whether plain or in full color, each...