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Nova Hospitality Officially Launched

On 29 September 2022 at Novaland Gallery, Nova Hospitality, a member of Nova Service, has been officially launched and signed agreements with two of the world's leading hotel management companies, Accor and Marriott International.

The event was marked by the attendance of leaders from the Ho Chi Minh City Department of Tourism and representatives of the world's leading hotel management companies, including Accor, Marriott International, Radisson Hotels Group, Minor Hotels, and Centara Hotels & Resorts...

Nova Hospitality is Vietnam’s leading company in investing, developing, and operating a number of hotel and resort chains. The company's mission is to provide visitors with world-class service experiences, thereby contributing to the creation of destinations and the leverage of Vietnam's tourism.
The launching of Nova Hospitality is recognized as a promising signal for the tourism market's rapid recovery, contributing to the sustainable growth of Vietnam's tourism industry.

Nova Hospitality has made a significant impact on the tourism industry by investing in, developing, and operating a large number of international hotels and resorts in accordance with international standards. The best of these include Azerai Can Tho, a luxury resort in Mekong Delta, honored by Condé Nast Traveler at the Readers' Choice Awards 2021-Top 25 Best Resorts in Asia; Mercure Vung Tau, the wining hotel in "Traveler's Choice – Best of The Best" award of TripAdvisor in 2021 and 2022; and Anantara Mui Ne Resort, one of the best resort accommodations in Vietnam as voted by DestinAsian. In addition, Movenpick Resort Phan Thiet, Centara Mirage Resort Mui Ne, Radisson Resort Phan Thiet, and Mercure Dalat Resort, all have distinct design styles concealed behind inspiring tales associated with the locale and destination.

Nova Hospitality anticipates expanding its network of hotels and resorts to 47 properties with 11,621 rooms by 2023. With the aim of becoming a major business in the hospitality industry, it is excitedly anticipated that Nova Hospitality will continue to operate 115 hotels and resorts across Vietnam with a total of 30,902 rooms, serving more than 14 million domestic and foreign guests by 2025.

“Nova Hospitality officially launched, contributing to NovaGroup's vision of creating attractive international destinations together with the business community to make tourism a key economic sector of Vietnam and create sustainable value for the community. To do this, we are constantly cooperating with the world's leading hotel operators, with the expectation of bringing unique hotels and world-class service quality.” – Ms. Le Thi Viet Thu – CEO of Nova Hospitality said.

In the launch event, Nova Hospitality also signed agreements with Accor and Marriott International, two of the world's biggest hotel management companies. Consequently, Accor will become a consulting partner for the operation of the MGallery Dalat. Marriott International will also become an official consulting partner for the management of the Fairfield by Marriott Phan Thiet in NovaWorld Phan Thiet.

“We are delighted to announce the signing of Fairfield Phan Thiet with Nova Hospitality, as we continue to introduce our industry-leading brands to Vietnam’s most exciting emerging destinations. NovaWorld Phan Thiet will completely transform the country’s southeast coast, introducing an unprecedented collection of world-class facilities into this beautiful beachfront area and attracting travelers from all around the globe. With its prime location, home comforts and heartfelt hospitality, this will become the hotel-of-choice for guests seeking simple, stress-free stays in this dynamic destination.” said Jakob Helgen, Area Vice President – Thailand, Vietnam, Cambodia & Myanmar, Marriott International.

“By signing the agreement with the world's top partners, Nova Hospitality reaffirms its commitment to providing guests with amazing integrated experiences with 5-star service standards. This signing is part of our strategy to help turn local destinations into international tourist attractions while contributing to upgrade local service standards and workforce’s skill.” said Ms. Le Thi Viet Thu, CEO of Nova Hospitality.

Nova Hospitality has collaborated with Nova College to upgrade local workforce by recruiting and training more than 2,600 people in regions and communities in order to meet the demands of project growth. The company is anticipated to have added over 46,000 high-quality workers by 2025.