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XEM 8 Xposed @ The Factory Contemporary Art Center

Instant noodle, since its invention after the Second World War in 1958 by Momofuku Ando, has ‘dominated’ the world with an average sale of around 96 billion packets each year.

Going abreast with the ‘fast food’ culture of Europe and America, the term ‘instant noodle’ has ever since gone beyond the concept of the Asian diet. In the hustle and bustle of today’s lifestyle, will ‘instant noodle’ become a culture? And that culture, is it the definition for all the sloppy products, to satisfy the demand for convenience of consumers? A meal, a news, an artwork or even a relationship, can everything be ‘packed’ like a bag of noodles, which takes just a few seconds to be passed around and a few more minutes to get ready to be consumed?

Project 'Instamì' (taking place at The Factory's Workshop) was developed based on these wonderings, showing the different perspectives of Quang Lâm, Phan Quang, Nguyễn Trúc, Hoàng Dương Cầm, Nguyễn Thủy Tiên and Ưu Đàm Trần Nguyễn responding to the definition of fast and slow, new and old, real and fake in today's society. This is also the launching of XEM's 8th photography-art book, a project of visual experiments.

For more information about the launch, please visit:

See you all to discover 'XEM8 Xposed' at 6pm on 29/9 @ The Factory! :D

Friday, 29 September

6:00pm - 9:00pm

The Factory Contemporary Art Centre | 15 Nguyen Uu Di, Thao Dien, D2, Ho Chi Minh City