From the organizer: 6 Ways Blockchain will change Advertising, Communications & Marketing.
1. Verify ad delivery, confirming that a real person saw the ad – verify engagement with the performance of any ads that are delivered and prevent the ad from being over served while ensuring optimal frequency
2. Pay publishers, tech companies, agencies and others who should be compensated for the creation, delivery or performance of ads and
3. Allow advertisers and publishers to directly negotiate on advertising prices reducing agencies, and media companies while providing greater transparency
4. Reward and pay consumers for the use of their data including personally identifiable information, interests and purchase plans and give them atransparent look at how their data is used by the advertiser
5. Reward and pay consumers for contributing new content to an advertiser’s campaign and for the use of the content they have created related to the brand
6. Verify that influencers are really influencers and that they meet the marketer’s criteria and that followers are real people and not bots
This is just the beginning! The internet in 1994 was America Online and for most brands, companies and people, nothing else. Few people or companies had dreamed of search engines, social networks or smartphones and all of the applications that have been created through the internet. Today, blockchain means little more than Bitcoin for most people who have hard of it.
The applications are coming, and marketing will never be the same!
To learn where advertising agencies, brands, digital companies and media companies in Vietnam are in the blockchain era, and how the are using “Blockchain in Advertising, Communications & Marketing” join us at our M2 – Marketing & Media event on March 6th / Tuesday.
This event is being co-organized by “Vietnam Blockchain Week” and is a special event created specifically for people in advertising, communications and marketing.
Tuesday, 6 March
6:00pm - 9:00pm
Hard Rock Cafe | 39 Lê Duẩn, D1, Ho Chi Minh City
