"NỮA" – Japanese "Obsessions" (New Otaku-culture) lands in Ho Chi Minh City: A Pop-up Event Featuring 7 Creative Brands!

From April 7th (Tue) to April 12th (Sun), 2026, in the vibrant Đa Kao Ward of District 1.

A group of Japan and Vietnam-based creators is set to host a unique pop-up event, "NỮA", in Hồ Chí Minh City, Vietnam.

The name "NỮA" comes from the Vietnamese word for "more" or "further," symbolizing new encounters and the fusion of ideas. Under the theme of "Obsession," the event brings together seven unique brands that are frequent participants in major Japanese music and cultural festivals.The venue, Everyday Studio, which opened in 2025 in the Da Kao area, serves as an experimental hub for playful urban engagement. Across art, fashion, architecture, and food, these creators will deliver an exciting six-day experience where the cultures of Vietnam and Japan intersect.

• From Art books and Buddha machines to curated vintage clothing, architectural ZINEs, premium Matcha, and Craft Cola. Experience the cutting edge of Japanese subculture right here in Saigon.
• Meet the Creators: All stallholders will be flying in from Japan, providing a rare opportunity for visitors to interact directly with the creative minds behind the brands.

Participating Brands: ANTE– Art books, Buddha machines, etc. / SHIMAI – Curated vintage, lifestyle goods. / MarinaKarna– Designer socks. / Vasantt – Chai tea, Craft Cola. / DANDAN – Matcha. / studio anettai– Architectural ZINEs.