Starting this week, Vietnamese traffic police officers will issue fines to motorbike drivers with helmetless children over six-years-old in tow.

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The fines are part of a National Enforcement Action Plan, launched by the National Traffic Safety Committee and Traffic Police Department, which seeks to “significantly increase child helmet-wearing rates and is an important step towards improved motorcycle passenger safety in Vietnam,” according to Thanh Nien.

“Enhanced child helmet enforcement is a powerful and effective response to the UN Global Road Safety Week and will lead to safer child passengers on the roads,” said Greig Craft, President of AIP Foundation.

Children over six are already required to wear helmets under Vietnamese law, but this is the first time fines will be introduced outside of Hanoi, reports Nguoi Dua Tin.

[Photo via Adam]