BackSociety » Tech » With $100 Million in the Bank, CocCoc Looks to Unseat Google in Vietnam

With $100 Million in the Bank, CocCoc Looks to Unseat Google in Vietnam

There’s no doubt that Google is the global leader in search engines, owning a 67.5% global market share. But if the tech behemoth has one 'chink in the armor', it’s the inability to effectively handle non-English language searches. Russian national, Victor Lavrenko, identified this weakness and saw an opportunity to pick up the slack where Google would/could not. Enter startup CocCoc which plans to invest $100 million in the next 10 years to master the art of search in Vietnam.

According to Techinasia Editor, Anh-Minh Do, searching with CocCoc provides Vietnamese users with more targeted and relevant results. Do was able to get some insights into how CocCoc’s technology works from CEO, Victor Lavrenko:

"Well, it’s easy to explain the specifics using our name as an example. You may notice that it has a space within the word Ed: Though not when we type it! because Vietnamese words are written by syllables. They used Chinese characters before, and the principle is one Chinese character for one syllable. So usually words consist of two or more syllables. Even if a word is a one-syllable term, there is a so called “pairness tendency” in Vietnamese language – they will add a stop word or the syllable with the same meaning just to avoid telling the single syllable.

Another specific is diacritics. There are two dimensions of diacritics in Vietnamese. The first dimension – is a pronunciation type – e.g. “o” can be just “o” or ”ô” or ”ơ”. The second dimension is tones. It can be “o” or ”ó” or ”ỏ” or ”ò” or ”õ” or ”ọ”. So altogether we have 18 combinations for all the Vietnamese vowels."

CocCoc has competition other than Google in the form of Wada, a Vietnamese-language search engine that launched last year. Also financed by Russian investors, Wada seems to focus on search categories rather than individual terms.

While it remains to be seen if there’s space for two challengers to Google’s throne, if even one of them gains significant market share, it would be an enormous win for local search companies.


Related Articles

in Tech

Big Changes for Online Advertising in Vietnam

For Google staff, today should prove to be slightly more relaxing following a week of big announcements. For many of them, the week started with a cup of coffee at the annual I/O developer conference ...

in Tech

Driven to Distraction: New Motorbike First to Use iPhone as a Dashboard

Japanese startup, Terra Motors, is releasing two new motorbikes to take advantage of Asia’s iPhone addiction. Oh, and they’re electric too so they’re good for the environment and stuff.

in Tech

Grab Food Is the Most Popular Meal Delivery App in Saigon, Hanoi

With the rise in demand for online food delivery in the wake of the COVID-19 pandemic, a number of services have seen an increase in customers. But one is standing out in the crowded field.

in Tech

Vietnam Ponders Regulations on Free Chat Apps

Free chat apps such as Viber, Wechat, Whatsapp and Line have become extremely popular in Vietnam. Providing free chat and calls, domestically and internationally, these tools appear on the majority of...

in Tech

‘Flappy Bird’ Maker Ranked One of the World’s Most Influential App Developers

He’s probably sitting in his room, cursing them for it, but Dong Nguyen of ‘Flappy Bird’ fame has made Business Insider’s list of “the world’s 11 most influential people working in apps.”

in Tech

"Fucking Ugly" Websites Plague Vietnam

Design is subjective; ‘good’ design changes by region, city and individual. Design elements that may seem antiquated to one, may be fresh or reinvented by another so we try not to judge - except when ...

Partner Content