In an effort to discourage locals from driving under the influence, the National Traffic Safety Committee recently launched a campaign to provide drinkers with free rides.
The traffic safety campaign, titled “Da uong ruou bia thi khong lai xe” (Don’t drive after drinking), is a collaborative project between the committee and Heineken, reports Zing. The project is part of the beer brand’s global initiative to raise awareness about road safety in 10 markets, including Vietnam.
Specifically, the campaign will give out 80,000 Uber codes for free rides after nhậu sessions in Saigon and Hanoi. In other localities without Uber – such as Nha Trang, Hai Phong, Vung Tau, Bien Hoa and Can Tho – customers will enjoy 50,000 vouchers for free taxi trips.
At the recent press event for the initiative, Heineken shared that details on how to get the codes will be announced later through local newspapers and media.
According to Bao Moi, a previous study conducted by Heineken showed that a considerable proportion of Vietnamese drinkers – 37% of people in the survey – still think that driving after consuming alcohol is acceptable behavior. The global average is 28%.
Moreover, 86% of drivers surveyed admitted to having done this at least once, while 63% of local drivers think they are well-aware of their drinking limits before driving.
In April, the National Traffic Safety Committee shared at a forum with the World Health Organization that in 2016, 9,000 people were killed in traffic-related accidents in Vietnam, while tens of thousands more were injured in similar incidents.
[Photo via Zing]
