Designed specifically for modern, tech-savvy travelers, Radisson RED Danang is redefining the traditional hotel experience by offering a place to truly connect and discover unique adventures. How does the hotel bring this bold vision to life?
In this article, Nicole Weitsz, Currator aka General Manager of Radisson RED Danang, shares an exciting journey of commitment to the local creative community and to providing experiential tourism in Danang through a series of engaging projects.
Breaking the Mold of a Traditional Hotel
Since its opening in the vibrant coastal city of Danang in December 2025, Radisson RED Danang has stood out as a premier lifestyle destination where innovation, art, and local culture intersect to create unique and memorable stays. In the spirit of RED, we want the hotel to be more than just a place to rest; it's a social hub designed for modern, tech-savvy travelers who are seeking authentic connections and exciting experiences.
Our brand philosophy revolves around celebrating individuality, encouraging social interaction, and immersing guests in the vibrant energy of the surrounding community.
We seamlessly weave art, music, and fashion into every aspect of the guest journey, creating flexible and energetic spaces that foster discovery and authentic connection. At Radisson RED Danang, this global vision is perfectly combined with the rich cultural tapestry of Central region.
Throughout 2025, Radisson RED Danang has strengthened its deep commitment to the local community, forging a series of groundbreaking partnerships. These collaborations offer guests unparalleled access to Danang's dynamic creative pulse, blending our global style with truly authentic local experiences.
Creative Collaborations
Radisson RED kicked off a series of local adventure and discovery events in March with the exciting "RED Race Around Danang." This scavenger hunt takes players on a unique journey through the city in bold red Jeeps. The race offers more than just fun; it also shares an important message about the Son Tra peninsula's natural ecosystem, supported by the GreenViet Center for Biodiversity Conservation and What3Words. This is how we showcase our adventurous spirit while helping guests discover Danang's hidden gems and vibrant energy.
At Radisson RED, music is central to the entire guest experience. In April, we officially partnered with the Vietnam Indie Club, a community that supports independent artists in Vietnam. Through this partnership, we brought "The RED Live" event series to the hotel's stage. These bi-monthly music nights have been a great success, featuring well-known indie artists like Bui Truong Linh and rapper Coldzy, as well as local talent from Danang. The events quickly became a lively hub in the city, connecting successful young artists with new talent and giving both guests and the local community a chance to enjoy original Vietnamese music.
In addition to music, our commitment to art extends strongly to visual expression. In June, Radisson RED Danang was a proud sponsor of the Danang Art Fair 2025 at the Danang Museum. Featuring over 150 artworks by nearly 50 artists, the fair was a fantastic celebration of Central Vietnam's creative spirit, actively connecting local talent with a broader audience.
This direct partnership offers guests unique access to Danang's vibrant art scene, firmly establishing Radisson RED as an important bridge between local creators and culture enthusiasts. Each of these collaborations—from thrilling races to live music and visual art—collectively defines our role not just as a hotel, but as a central catalyst for Danang's thriving lifestyle and artistic story.
Experiences: The Inevitable Trend in Hospitality
Following its commitment to music, June 15th marked a significant milestone: Radisson RED Danang proudly announced a strategic partnership with TuneCore, the world's leading platform for independent musicians. This collaboration shows that Danang is a key destination for music and creative development in Southeast Asia.
Through this collaboration, we will host regular TuneCore Workshops at Radisson RED to empower young artists, along with songwriting camps and music performances by TuneCore artists from the region. This not only reinforces our commitment to music but also provides unique educational and entertainment opportunities that resonate strongly with the creative community and guests alike.
Our partnership programs give guests a unique opportunity to explore Danang's vibrant arts scene. This proves that Radisson RED is more than a hotel—we are a strong bridge between local creators and culture lovers.
These are the first steps in our ongoing dedication to supporting and integrating with Danang's local creative structure. We are continuously looking for exciting partnerships in fashion, food, and other areas to ensure Radisson RED Danang remains a leader in lifestyle hospitality in Vietnam and the wider region.
