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[Photos] A Study of Saigon's 1970 Street Style

You might never be as cool as the ladies on Saigon's streets in 1970.

Mentions of the 70s today might conjure up images of chunky accessories, puffy hairdos and synth-laden music. Looking at these photos of 1970 Saigon taken by American shoulder Dick Hughey proves that the southern metropolis is not immune to global fashion influences. However, local fashionistas also incorporated Vietnam’s traditional costume – the versatile and elegant áo dài – into their daily streetwear, in addition to  typical 70s styles like short dresses and bold patterns.

Have a gander at Saigon’s street fashion in 1970 below:

[Photos by Dick Hughey via Flickr user manhhai]

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