Starbucks is now offering up bags of single-origin Da Lat coffee at its stores in 56 countries, the first time the company has stocked an Arabica coffee from Vietnam.
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The announcement was made on the coffee behemoth’s website earlier this week.
Leslie Wolford, senior coffee specialist for Starbucks was impressed with the beans’ flavor and quality.
“When we received a sample of this coffee, we were delighted at the quality,” said Wolford, adding, “Vietnam Da Lat has a bright refreshing acidity highlighting kola nut, toffee, and vanilla. It is excellent as espresso, brewed coffee, or even cold brew.”
The company also hopes to represent Da Lat’s character with packaging:
“The packaging for Starbucks Reserve® Vietnam Da Lat was inspired by the close proximity of the farms to the city of Da Lat. The city’s French Art Deco style architecture is reflected through bold, geometric shapes of the design. The gold texture represents the ever-present mist that sits amongst the city and its surrounding pine forests,” wrote the company on its website.
The coffee will be sold for US$50/kg at 21,500 stores across the globe.
