Grab has another competitor.
According to a company statement issued on June 25, the Indonesian ride-hailing giant Go-Jek will launch its service in Vietnam this July under the name Go-Viet. The app will operate in a beta phase with "a select number of drivers and consumers" before its full launch in the upcoming months.
The arrival in Vietnam is part of Go-Jek's plan to expand throughout the Southeast Asia market. The company also announced its entrance into Thailand, under the name Get. Both Go-Viet and Get rely on a partnership model where local teams and founders co-manage operations. Go-Jek will only provide investment, expertise, and technological support. This means that Go-Viet users will have to download Get and Go-Jek when in Thailand and Indonesia instead of using the same app like Grab and Uber.
"Our strategy is to combine the world-class technology that GO-JEK has developed, with the expertise, experience and market knowledge of local teams, to create businesses that [can] truly understand consumer needs. We believe each local team has the knowledge and expertise to ensure business success in Vietnam and Thailand. They do use different brands, but they still operate in line with the values that have made GO-JEK the market leader in Indonesia,' said Go-Jek CEO and founder Nadiem Makarim in the same statement.
In this first phase, Go-Viet will offer ride-hailing and shipping services under the Go-Bike and Go-Send features, respectively. After that, food delivery and electronic payment features will roll out. Go-Viet's website can be accessed here.
Go-Jek is also looking forward to launching in Singapore and the Philippines in the near future.
[Photo via Doc Bao]
