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Maserati Launches in Vietnam

Last Thursday, Italian car maker Maserati arrived in Vietnam with its three signature vehicles: the Quattroporte limousine, the Gran Turismo sports car and the Ghibli sport sedan.

The company launched its first-ever Vietnam showroom in Saigon, located at 1-3 Le Duan in District 1, with vehicles priced from VND4-10 billion (US$117,800-444,500), reports Thanh Nien.

While the average person may not be in the market for a luxury sports car, Maserati's business is growing both in Asia and around the world. The car producer went from manufacturing 6,000 vehicles worldwide in 2012 to 36,500 vehicles in 2014.

“Southeast Asia plays a significant part in this increase,” Fabrizio Cazzoli, regional director of Maserati Asia, told Thanh Nien.

Only time will tell exactly how the company fares in Vietnam, but since receiving its import and distribution licenses in August, Maserati has received five early vehicle orders, hinting at a sign of more to come.

[Photo via Thanh Nien]

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