
From the Mind of 'Mekong Review' Comes ‘Yellow,’ a New Lit Mag Focused on SEA
“Cooped up in my apartment-cage in Tân Định, I created, with scissors and glue, dummy after dummy of a cosmopolitan rag positively pumping with scandals and half-truths. I was having a lot of fun dreaming of a magazine that I would never be able to do. And buried somewhere in that detritus on the floor—advertising cutouts and newspaper clippings—was Yellow … Once I knew I had the name, the magazine more or less made itself, as though the name determined the rest, ie, form and content,” writes Minh Bui of the birth of Yellow, his “what-do-I-do-after-Mekong Review magazine.”

In Saigon's Bửu Long Pagoda, a Meditative Escape and Pan-Southeast Asian Architecture
It all started with a sparkle on the horizon, a beam of solar brilliance bouncing off a garish metallic surface.

On Reading Ocean Vuong and Thinking About the Sniff Kisses of My Family
Having always been a little brother, I had to learn to be a big one when I was 10 years old. In the midst of the confusion of this new role, I found myself pressing my nose to this newborn’s head and inhaling as hard as I could. This “sniff kiss” was not an action I invented. Rather, it was an instinct forged through mimicry: I started noticing from this point that my father and grandmother both did the same thing to me.

Meet Th.ink Room, the Tattoo Collective Bringing New Life to Old Artworks and Onto Skin
Tattoo Therapist, dr.99hz, cd.cadao, goc.viet, Solarist and Baby Nepotism: listing the artists that call Th.ink Room home feels like shouting out the members of a rap clique. Indeed, tattoo artists, more than any other visual artists, are akin to rappers in their use of pseudonyms, so to employ a common hip-hop refrain, Saigoneer became interested in Th.ink Room because “game recognize game.”

A (Literally) Brief History of Vietnamese Representation in 'Mean Girls' (2004)
Written by Saturday Night Live alum Tina Fey and premiered in 2004, Mean Girls is often heralded as a sharp, self-aware comedy that was ahead of its time, yet still holds up surprisingly well today. Alas, its depiction of Asians has aged a little more poorly, even though at the time of its release, the Asian representation was shockingly accurate for its time, despite some haphazard characterizations.

On Shooting an Entire Movie on 35mm Film: The Curious Case of 'Quán Kỳ Nam'
“Let’s go to Vietnam!” declared Sabrina Baracetti, president of the Far East Film Festival (FEFF) in Udine, Italy, as she wrapped up her introduction for Leon Lê's Quán Kỳ Nam (Kỳ Nam Inn). Sitting in the Teatro Nuovo, watching Quán Kỳ Nam unfold for the first time, I felt an overwhelming surge of pride.

Tracing the History of 'Hello Vietnam,' the Overnight Sensation From Europe
Most people who have flown with VietJet are probably familiar with the song ‘Hello Vietnam’ or its Vietnamese version ‘Xin chào Việt Nam.’ As it's often played during landing, tourists might mistake the song for a cute jingle of the company, but the meaning behind the song lyrics is much more nostalgic. It’s about a person of Vietnamese descent longing for their ancestor’s homeland, a place they’ve never been — a story that can certainly strike a chord with many Vietnamese people. Few know, however, that this song was originally a French-language song, one that was almost never released.

The Little Moments of Stillness on Hanoi Streets via Artist Hoàng Hiền's Illustrations
Whether they're from Saigon, Hanoi or Đà Nẵng, urbanites in Vietnam have all grown up amid the chaos of local street culture, where the pulses of civic life churn with every vendor, family business, and gig worker. "Moment of Stillness," a collection of colorful illustrations by artist Hoàng Thanh Hiền, was born of the artist's keen observations of the familiar scenes in her immediate surroundings.

In 'Vietnam Retropunk,' a Young Illustrator Dreams of a Cyberpunk Hanoi
To Đặng Thái Tuấn, the talent behind illustration project “Vietnam Retropunk,” whimsical depictions of robots and animatronics sprouting out from everyday objects and activities embody the space in be...

A Story of Personal, Political Reckoning in a Singaporean Writer's Fictional Wartime Vietnam
The Immolation first came to me as a bewildering surprise: at a now-relocated bookshop in Singapore, the book caught the eyes of the 17-year-old me. It was not so much the cover’s pale blue background...

Under the Sky, Above the Water: Into the Heat at Ninh Thuận's Salt Fields
A 3,000-kilometer coastline is one of nature’s best gifts to Vietnam, bringing about not just ample seafood, but also a motherlode of sea salt.

Enter the Dreamy Tales Told by the Works of Young Illustrator Thố Đầu • Hổ Vĩ
Being born at the cusp of the Year of the Rabbit (cat) and the Year of the Tiger offers the literal meaning for Hoàng Phúc's artist name, thố đầu • hổ vĩ, but he hopes it carries a metaphorical one, a...

Summer Nostalgia by the Sea: La Veranda Resort – MGallery Unveils a Golden Escape
Summer travelers are invited to step into barefoot elegance on Phú Quốc’s storied shores.

More Than Just Prosperity, Ông Địa Is My Personal Patron Saint of Misplaced Things
I was maybe seven when I first clasped my hands and whispered a plea to Ông Địa.

The Charming 1990s Nostalgia in the Phim Mì Ăn Liền Cinematic Universe
If you lurk around online discussions of Vietnamese cinema, you probably have stumbled upon the term phim mì ăn liền, or “instant noodles films.” This popular Vietnamese expression describes local mot...

An Homage to the Sounds of Saigon Past That Are Going Extinct
After someone or something reaches the end of their days, which aspects of their existence in the minds of those who remain would be the first to succumb to the erosive brush of time? Is it sight, sme...

I Grew up With Print Newspapers and Magazines. Now, They're Disappearing.
Print media was a crucial part of my childhood and a friend that opened a window into a vivid world of knowledge that was fascinatingly strange in the eyes of young me. But right at this moment when I...

In Tây Hồ, an Artisan Community Holds Fast to Their Lotus Tea Traditions
Every sip of lotus tea encapsulates all the essences of the natural landscapes of Tây Hồ.

New Tarot Deck Uses Traditional Motifs, Legends and Folk Wisdom to 'Speak Vietnamese'
Tarot decks can feel written in a foreign language.

Pages of Passion Bookstore Epitomizes What It Means to Run a Passion Project
On the sixth floor of an old apartment building on Nguyễn Văn Tráng Street in District 1 stands Pages of Passion, a true haven for book lovers. New and used literature from around the world; non-...

'Đây Ngồi Ráp Việt' Pixel Art Project Turns Vietnam's 63 Provinces, Cities Into Model Kits
How many of us can identify all 63 localities in the current administrative map of Vietnam? Who has been to all of them? Who can name all the 54 ethnicities of Vietnamese across the country? These are...

Between Motion and Stillness, Huỳnh Công Nhớ Explores Memory and Belief in ‘Mắt Nhớ'
Drawing on themes of childhood memories, human beliefs and spirituality, filmmaker and painter Huỳnh Công Nhớ moves between the worlds of cinema and painting, inviting viewers on a journey in search f...

An Ode to Our Childhood Games and the Days of Being Wild
This season, chò seeds drift through the air, their tiny wings twirling in the wind before settling softly onto pathways. It feels as if someone, unseen, has scattered a handful of memories ...

Nay Mai Tạp Hóa Is a Love Letter From Its Founders to Vietnam and the Creative Spirit
When you step inside the jewel-box-sized Nay Mai Tạp Hóa, you have no choice but to confront the immediacy of the products on display around you: clothing, artwork, zines, jewellery, stickers, you nam...

In Chợ Lớn, Leaf-Wrapped Rice Dumplings Abound Every Tết Đoan Ngọ
The fifth day of the fifth month of the lunar calendar is a day of great importance in Chinese communities all over Asia.

A Brief History of Hanoi Rock City, a Bastion of the Indie Spirit
Hanoi Rock City (HRC) is more than a household name for the youth of Hanoi, especially anyone who’s fond of the “Rock n Roll” culture. Nearly 15 years after its founding, HRC has become a special cult...

Has the Saigon Metro Made Suối Tiên Relevant Again in the 2020s?
Has Vietnam outgrown Suối Tiên Theme Park?

In an Ever-Changing Saigon, Street Artisans Hold Fast to Dying Crafts
We delve into the lives of Saigon’s artisans — an animal coconut leaf folder, a woodcarver embracing modern influences, an accomplished street corner calligrapher, and an itinerant craftsman to see wh...


