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Wealthy Vietnamese Spending Habits Include $40 Bowls of Kobe Phở and Castles

Vietnam’s rich sure know how to flaunt their wealth. While we know all about their fancy villas and luxury cars, VietNamNet recently took a closer look at some of the lesser known, extravagant items that are high on their wish list.

Kobe Beef Phở

Photo via Reuters

Pricetag: VND350,000 – 850,000.


Queen Elizabeth II Bed Frame

Photo via

A 70-year-old Tycoon, tired of spending his money on luxury cars, purchased one of the 60 beds made in commemoration of the 60th anniversary of Queen Elizabeth II’s reign.

Pricetag: VND6,000,000,000


White Wine Mixed with Gold leaf

Photo via

Pricetag: VND10,000,000


Mooncakes with Gold Stuffing

Photo via

Price: VND3,000,000


24k Gold-Inlaid Beauty Masks

Photo via

Price: VND1,800,000



Photo via baltarts.

“Rich upstarts” in Hanoi, Hai Duong, Hai Phong, Ha Nam and Quang Ninh have been building castles, employing a mix of European Renaissance, French Classical and modern architecture. We assume dragons are included.

Price: Too much to count


Edit: A reader mentioned that the Kobe beef phở referenced by VietNamNet may no longer exist. 


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