Apparently Mercedes, BMWs and Bentleys aren’t enough for Vietnam’s growing upper class. But not to worry! Starting next year, British luxury carmaker, Rolls-Royce will set up shop in Vietnam.
Rolls-Royce Motor Cars general director, Torsten Muller-Otvos, is confidant his company will successfully enter the Vietnamese and Nigerian markets in 2014: “I’m strongly confident to say we will open our agencies in Vietnam and Nigeria next year.”
The carmaker, which is owned by BMW, has its headquarters at the Goodwood plant in West Sussex, England. Rolls-Royce has been enjoying record success over the past few years, selling a record 3,575 cars in 2012, the highest annual sales in its 109-year history of the brand.
While there are no Rolls-Royce dealerships currently in Vietnam, some have been importing the luxury cars. According to import figures from 2012, around 80 Rolls-Royces and Maybachs were brought into Vietnam that year.
Is another luxury car brand really what Vietnam needs?
[Tuoi Tre]
