Back Eat & Drink » Food Culture » Saigoneers to Consume 40m Liters of Beer, 45m Liters of Soda This Coming Tet

Saigoneers to Consume 40m Liters of Beer, 45m Liters of Soda This Coming Tet

This upcoming Tet holiday, Saigoneers are projected to down some 40 million liters of beer and 45 million liters of soft drinks.

According to the Ho Chi Minh City Department of Industry and Trade, reports VnExpress, the above-mentioned amount of beverages means that, on average, each Saigon resident will have to consume five liters of beer and fizzy drinks during Tet.

The time leading up to the Lunar New Year is Vietnam's biggest production period, when companies push sales and consumers are willing to spend more. This year is no different, as Saigon businesses have earmarked roughly VND17 trillion (US$755 million) just for producing and stockpiling goods to cater to Tet shoppers. The volume of goods is also expected to increase from 25-45% compared to last year.

Dan Tri reports that Tet is a good business opportunity for all markets, but the food and beverage (F&B) industry usually takes the cake as the most profitable of all. It’s predicted that biscuit producers might enjoy a 40% boost in sales, while the Tet period also accounts for 28% of beverage companies’ yearly income.

According to Tran Thai Ha, a representative at market analysis firm Nielsen Vietnam, beer, soft drinks, coffee and confectionery remain the most popular products during the holiday period. However, there are some differences regionally: beer and beverage sales have skyrocketed in the south, while northern residents have a fondness for sweet treats.

However while most F&B companies will rake in considerable profits this coming Tet, beer brands may face some difficulty, as according to Kenh14. Since January 1, 2016, the beverage has been listed as a special consumer goods; the government currently taxes products on this list at 55%, but this figure is set to increase to 60% and 65% in 2017 and 2018, respectively.

Vietnam’s penchant for alcohol has helped the country top many alcohol consumption lists worldwide. The Southeast Asian nation is currently among the top 10 alcohol consumers globally, while it ranks 11th in beer consumption.

[Photo via Zing]

Related Articles:

Vietnamese Men Among World’s Top Alcohol Consumers: WHO Survey

Guess Which Country Just Made the List of Top 10 Global Alcohol Consumers?

Japanese, European Brewers Eye a Stake in Vietnam’s Beer Industry

Related Articles

in Food Culture

'Trendy' Elephant Poop Coffee Taking off in Vietnam

Vietnam is known for its cafe chồn, coffee beans that are ingested, pooped out by weasels and sold at prices far higher than the normal variety. Now, a Vietnamese breeder is adopting a similar techniq...

in Food Culture

2 Vietnamese Restaurants in Saigon, Hanoi Named Among Asia's 100 Best

Vietnam’s culinary prowess is no secret, with its traditional dishes helping to draw tourists from all over the globe. 

in Food Culture

20 Vietnamese Foods You Need to Try Now

Uyen Luu, author of My Vietnamese Kitchen and contributor to Jamie Oliver’s FoodTube, shares her favorite Vietnamese dishes and how to cook them.

in Food Culture

30% of Coffee in Vietnam Has No Caffeine: Survey

If you've been seeking out cà phê sữa đá from street carts for a super-caffeinated start to your workday, you might want to look elsewhere, as there’s a chance you've been drinking coffee-flavore...

in Food Culture

5 Eateries Doing Takeaway to Try Today, as Recommended by Saigoneer Staff

Starting from this week, Saigon officially enters another two weeks of social distancing orders. While staying at home, what do you miss?

in Food Culture

5 Of Saigon’s Best Markets

When people think of Saigon, the iconic Bến Thành Market usually comes to mind. But while it’s rich in history, for locals, it’s little more than a tourist attraction. Vietnam Coracle recently took to...

Partner Content