Before 1975, fashion in Vietnam differed greatly between North (which preferred traditional styles) and South (which put a spin on customary dress and adopted Western attire).
In Saigon, the changes in details of the collar and layers of the ao dai, which started in the 30s, continued to evolve with tight-fit cuts and vibrant color schemes, departing from traditional dark colors.
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In addition to the elegant long outfits, the women of Saigon donned western-influenced short dresses, miniskirts, jeans and fabrics with various designs and colors, ranging from plain, solid shades to floral and dotted patterns.
Big hairdos, heavy eyeliner, headbands and sunglasses were common fashion statements in the 60s and 70s.
These photos show how the queens of Saigon glammed it up back in the day.
Women's Fashion in 1960s and 70s Saigon
