Looking back at my days in Japan, I cherish the most the moments I decided to get lost in yokochos — small and narrow alleys filled with shops, often bars — and push on a random door, not knowing what could await me behind it. It could be a wooden stall illuminated by blinding lights, showering its noisy customers with beer; or a 19^th-century-style Manhattan bar, where the only movements come from trails of smoke from the customers’ cigarettes and streams of light going through bottles of whisky behind the counter.

When I first heard of Bar Mitsuboshi in Saigon, whose menu revolves around shochu, I was not really impressed, as there are already many izakaya-style bars serving this liquor. Still, my curiosity got the better of me and, after I discovered online about the its hidden aspect, limited seatings, and supposedly convivial atmosphere, it immediately piqued my interest. Reminiscing about my time in Japan, I decided to see where this adventure could lead.

To get to Bar Mitsuboshi, one would need to go to “Japan Town,” Saigon’s famous neighborhood on Lê Thánh Tôn Street. Enter a beef bowl restaurant and climb up the stairs, you will face a wooden door which seems to have been transported from half a century ago. Mustering the courage to push it, I am sent back in time. The shop is a classic kind of speakeasy you can stumble into in Japan. One long wooden counter splits the tight room in two, fronted by only six high stools for a cozy, intimate atmosphere. In the back, a cabinet filled with Japanese liquors is illuminated by a tamisé light amid the darkness of the room.

The mysterious steps leading to the door of the bar.

While it might feel impersonal, Bar Mitsuboshi reflects the owner’s appreciation of authentic Japanese bars: very simple spaces that bear no resemblance to the trendy “fantasy bars to take photos” that some bar patrons like nowadays. This simplicity exists to encourage conversations in a comfy environment. As she later told me, the cozy atmosphere and the Japanese pop music playing in the background were all designed to give room to the patrons and let them talk freely, be it with other customers or with the owner.

Chinh, Mitsuboshi’s owner, is the bar’s living soul. During her five years working for a Japanese travel company, she was sent to Osaka for two months to learn to better plan for her Vietnamese customers. It was there where she discovered the captivating world of Japanese bars, and took the opportunity to open her own when she got laid off during the COVID-19 pandemic.

It will become obvious right away what the stars of this establishment are: the diverse range of liquor on the shelf.

In Japanese culture, tatemae (建前) is a mask or facade that people wear to conform to society’s norms. It’s a matter of social etiquette that helps contribute to what foreigners often admire in Japan: politeness, organization and convenience. Rarely can you see a person’s true feeling; what lies behind the mask, the honne (本音) — going to bars is such an occasion when the atmosphere, alcohol and close proximity can crack the mask and let these feelings loose. It’s precisely what Chinh admired when she was taken to a bar in Shinsaibashi, Osaka’s bustling street for nightlife, by her coworkers: “Normally Japanese are very cold, they don’t talk too much. But in that bar, they are [sic] very friendly! I was very surprised, but it’s a good place to find out [about] Japanese character [sic],” Chinh told me in English.

Simplicity in a glass.

Opportunities for banters are one of Mitsuboshi's greatest strengths, Chinh is fluent in Japanese which helps her connect better to her clientele who is 90% Japanese. For the other 10% — mainly Vietnamese, American or Korean — she can speak English very well.

The menu is centered around shochu. While still not as globally famous as its widely popular brother sake, shochu has consistently outsold sake and whisky in Japan for more than a decade, and is now expanding to the world at a fast pace. It’s a distilled spirit that can be made from different ingredients such as sweet potato, rice or barley. There are a lot of different types offered on the menu, but it’s not limited to them: you can find many liquors that are frequently consumed in Japan. Chinh told me that Japanese patrons are more keen to order whisky, whereas westerners often set their sights on sweeter drinks like sake or umeshu (plum liqueur).

There are only a few stools at the counter for a cozy experience.

But the menu doesn’t betray the bar’s client-first philosophy, as Chinh admitted to me that she always pays attention to recommendations from patrons about what kind of alcohol they would like to try.

Similar to the ones in Japan, Bar Mitsuboshi has a table fee, which is a mandatory charge for your seat in exchange for an otoshi, a little appetizer that will serve as an accompaniment for your drinks.

The famous Hanshin Tigers bottles.

Among the wide variety of choices on the menu, two unusual bottles stood out to me. The first was showcased at the end of the counter: a whisky bottle branded with the Hanshin Tigers, one of Japan’s most legendary baseball teams. When I asked Chinh if a patron who was a fan of the team gave it to her, I did not expect the answer to be Tsuyoshi Shimoyanagi, a former pitcher of the team. She very proudly told me that he visited the bar. She flipped the bottle around and showed me the autograph he left as a sign of gratitude in a classic Japanese fashion.

A special homemade bottle offers a surprising local twist.

The other bottle I was intrigued about was the listed “Vietnamese shochu” on the menu with no brand name beside it. It comes from Chinh’s hometown of Bà Rịa and is made by none other than… her mother. When asked about it, she told me her mother has always made this liquor at home, as it’s a common belief among Vietnamese older generations that it’s healthy to drink to a certain extent: “If you drink it once a day it’s good for health, you can sleep well. So my mom made it for my dad. The flavor is good, so I wanted to introduce it for [sic] my customers.” It is made by mixing crystal sugar and sticky rice, and letting the mixture ferment in dried wild bananas. Captivated by the story, I ordered a glass and couldn’t believe it was a rice-based alcohol: the brown color and rich taste with subtle sweet notes kept leading my thoughts to whisky.

The unassuming entrance below.

The drinks on offer at Bar Mitsuboshi can take you down the rabbit hole of Japan’s drinking culture. The beverages here are faithful to the customs, yet the highlight of the experience lies elsewhere. Maybe it comes from the way Chinh succeeded in making me relive my own memories of Japan in her own way. Bar Mitsuboshi doesn’t mimic Japanese bars, it honors their tradition by making its own local stories, which is precisely what will resonate with anyone interested in Japan’s drinking culture.

To sum up:

• Opening time: 7pm - 11pm
• Parking: N/A
• Contact: @bar_mitsuboshi_hcm
• Average cost per person: $$$ (VND200,000–under 500,000)
• Payment: Cash, Card, Transfer
• Delivery App: N/A