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Top Mobile Retailer To Open Food Chain Because Why Not

Late last week, Vietnam's top mobile retailer, The Gioi Di Dong, unexpectedly announced its plan to open 30 to 50 convenience stores over the last quarter of the year, reports Thanh Nien.

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Though the company has not yet decided upon a name for the stores, its first five shops will open in Saigon, selling fresh produce, fish and meat in an effort to attract supermarket customers and traditional markets.

Its year-long trial phase is expected to cost the company between VND20 billion and VND50 billion in investment. The project is an ambitious one: The Gioi Di Dong aims to have 6,000 to 8,000 stores open nationwide by 2020.

The Gioi Di Dong owns 30% of Vietnam's mobile market, with 450 stores nationwide and a revenue of VND12.92 trillion (US$566.26 million) through the first seven months of this year.

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