Hanoi's aesthetic can rightly be likened to a patchwork quilt: a chaotic assemblage of colors, styles, influences, eras and atmospheres.
Vietnam's famed shoe company, Biti's, honors the capital's cacophony of images with their new shoe collection, called Biti's Hunter Street x Hanoi Culture Patchwork, and accompanying promotional video.
The fever-paced footage includes shots of iconic Hanoi landscapes such as West Lake, and cramped market alleyways that feature a variety of youths teeming with exuberance.
They flip, spin, sprint, skate, shuffle and two-step through areas of the city that boast remnants of pre-colonial architecture juxtaposed by modern graffiti and urban lifestyles. Subtle illustrations and visual effects add to the frenzy and sense that Hanoi's style is built with fragments that transcend not only generations and sources, but time and space.
Peep the production below via Biti's official YouTube page:
[Photo via Biti's official Facebook]
