BackArts & Culture » Music & Art » Biti's Hunter Launches National Pride-Themed Shoe Design Competition

Biti's Hunter Launches National Pride-Themed Shoe Design Competition

The made-in-Vietnam shoes feature inspiring street-art style depictions of the nation's response to the Covid-19 pandemic.

Phrases such as “We Are Ready,” “No one is left behind in this war” and “Come back home and quarantine” join images of doctors in masks, people returning from quarantine, and cartoon depictions of the virus being stepped on, as revealed on the brand's website. Biti's teamed up with hip-hop artist Viet Max for the collection, which has been named “Vietnamese Canvas of Pride, Proudly Made In Vietnam Edition.”

The campaign takes the form of a shoe design competition open to all Vietnamese nationals. From March 23 to April 12, participants can create their own design from two empty templates — based on the model Biti’s Hunter Street Blackline — and submit their entries to Biti's. Members of the public can vote for their favorite shoe style by "pre-ordering" it on the online catalogue. Once the voting period ends, the top four designs will enter commercial production. More details about the competition are available here.

According to the shoe company, 10% of the sales will be donated to Vietnam's current effort to curb the coronavirus epidemic, while the creators of the winning entries will earn 2% each. Readers can vote for their favorite shoe at the online gallery here.

Biti's Vice President of Marketing Hung Vo explained: “Even though we are a small country, we have risen during this period of difficulty where care, love, compassion are sometimes rarely found over fear and selfishness. People need our support, whether they are from Vietnam or from other countries, we must all be as one.”

So far, different artists have contributed different visions for the theme, which include the merits of staying at home and even how the fight against the virus echoes Vietnam's historic fight against invaders. 

Take a look at some designs from the competition below:

Left: Design by Huong Giang. Right: Design by Rô Bô.

[Images via Facebook page Biti's Hunter]

Related Articles

in Music & Arts

How a Controversial SEA Games Mascot Design Inspired an Art Campaign

The upcoming 31st Southeast Asian Games (SEA Games) will take place next year in Hanoi and some nearby provinces.

in Music & Arts

[Photos] A Set of Trippy Collages That Blend Hao Hao Noodles With Mona Lisa

In the universe of local artist Chu Moi, Mona Lisa, Trinh Cong Son and Hao Hao, instant noodles coexist in a harmonious subconscious.

in Music & Arts

29 Letters. 29 Artists. A Cultural Journey Across Vietnam's History and Geography.

“Quoc Tu” features a plethora of images familiar to Vietnamese, from folk games and legends to more recent cultural artifacts such as the Flappy Bird game or Da Nang’s famous golden bridge.

in Music & Arts

A Local Artist's Vision of Vietnam, Rendered in the Dreamlike Nature of Anime

In 2016, Toho released the Japanese romantic fantasy Your Name. worldwide to rapturous reception. The feature, written and directed by Makoto Shinkai, went on to become the most financially successful...

in Music & Arts

An Online Fashion Exhibit Spotlights the Plights of Vietnamese Garment Workers

Part of Fashion Revolution Week, the online exhibition coincides with two presentations this week along with a social media campaign aimed at improving working conditions for women in Vietnam's many g...

in Music & Arts

Cong Tri Collaborates With 10 Artists to Showcase 20-Year Fashion Career

One of Vietnam’s most prominent fashion designers, Nguyen Cong Tri, will celebrate some of his best works from the last 20 years this month.

Partner Content