Diving (Literally) Into Hoàng Hoa Thám's Mountains of Secondhand Clothes
In a hẻm, clothing sprawled out on platforms lined with the plastic sacks the clothing came in, overspilling onto the tarmac road. This was just a glimpse of the thrifting scene in Vietnam.
Paul Christiansen in Ton-sur-Ton
Easybadwork's Free Spirits Are Rooted in Nature and the Underground
A sparrow swooping across a special-edition can of Coca-Cola, the illustrations featured in the artworks of Ngọt's Grammy-nominated album boxset, or perhaps even the tattoo on a stranger you pass on t...
Lemaire's Campaigns Blend Vietnam's Street Scenes, French Fashion
Stuck in traffic on a Honda Cub, but make it fashion.
How Choosing My Own Áo Dài Tết Healed My Trauma Over Áo Dài Uniform
High school can be a frustrating time in virtually every culture, as seen from the myriad of coming-of-age movies depicting the range of clichés, stereotypes and expressions of teenage angst we all go...
On the Hunt for One-of-a-Kind Treasures in Saigon's Thriving Thrift Shops
In the summer of 2021, Hương Nguyễn decided to pivot away from her office job and launch an online thrift store called Vintage Hearts. She was motivated by how difficult it was to find clothing in Sai...
Ocean Vuong Brings Vietnamese Text, Original Photos to Helmut Lang Collection
Peter Do, the recently named Creative Director of the storied fashion brand Helmut Lang, enlisted writer Ocean Vuong to provide text and photos for his debut collection.
An Homage to Rastaclat, the Coolest Bracelets of Our High School Years
During my teenage years when a lot of us were trying new things, I can remember certain trending items affected our lifestyle. For me, amongst the most memorable was the Hypebeast culture that ca...
Chiecquanque Breathes Life Into Patchwork to Create Unique Handmade Clothing
Chiecquanque is an independent fashion brand presenting clothing items, backpacks and bags that were handcrafted. Each item that the store carries is a one-off creation that exists on its own due to t...
Giang Brothers Hits Milan Streets for Sleek Fashion Shoot After Setting New World Record
After establishing another Guinness record in Milan, Vietnam’s acrobats extraordinaires, the Giang Brothers, collaborated with local photographer Quỷ Cốc Tử to produce a mesmerizing fashion shoot that...
It's (Almost) Always Sunny in Saigon: A Glimpse Into Street Fashion in the Early 1970s
You can deduce a lot from a photo.
Khôi Phạm in Music & Arts
Two Decades of Women's Vintage Fashion in Saigon, as Illustrated by a Young Hanoian
In conversations surrounding Vietnam’s fashion history, it’s impossible not to discuss áo dài and its many iterations across the eras as symbols of Vietnamese femininity, but it would be amiss to leav...
Q&A: Nguyễn Quí Đức on Tadioto, Zone 9, and How He Fell for Hanoi's Charms
Countless are the number of hours Hanoi creatives have spent sipping whisky and contemplating the world at the famous drinking hole that is Tadioto.
Great Vietnam Resurrects Nguyễn-Era Fashion, One Traditional Costume at a Time
In the last four to five years, ancient Vietnamese costumes have gained more visibility, becoming a welcome sight among young locals thanks to the efforts to reproduce and promote historic fashion fro...
An Exploration of H'Mông Fashion Through the Eyes of a Young H'Mông Curator
Combining elements of the traditional and the modern, Hnubflower and her collaborators have brought to life a project to recreate the fashion of many H’Mông communities in provinces across Vietnam.
In Seattle, a Vietnamese Jewelry Maker Finds Comfort in the Quirky and Queer
The big, bold, and fun accessories with an air of mystique that Đinh Nguyễn Song Khanh and their spouse, Meiyin, create under their brand XYZ reflect their definition of queer fashion in the US, where...
Here Are the Fabulous Finalists of Miss Universe's National Costume Design Competition
From feng shui to bánh tráng trộn, the chosen designers find their inspiration everywhere.
Marvel at These Ceramic Boots Created by Legendary Bát Tràng Artisan Vũ Đức Thắng
"The Bát Tràng Ceramic Boots. An Inspiration from Italy" exhibition will feature 12 ceramic boots created by artisan Vũ Đức Thắng, who blended Italian fashion and Bát Tràng craft traditions.
Local Photographer Recreates Mai Trung Thứ Paintings in Fashion Shoot
In hopes of recreating the paintings of silk master Mai Trung Thứ, photographer Minh Sơn and his collaborators have done something extraordinary with this photo collection. The resulting works bear st...
Linh Pham in Culture
The Wall, a Costume, and a Nation's Identity: How the First Áo Dài Came to Be
How does a nation represent itself to the world?
A Gia Lai Entrepreneur Brings Her Hometown's Brocade Art to Modern Jewelry
Vũ Thị Thanh Vân had a simple wish: she wanted to find a well-crafted brocade gift for a friend but the only items she could find were generic, run-of-the-mill fillers sold at tourist sites. Thus bega...
Michael Tatarski in Ton-sur-Ton
How Local Brand Re.socks Spins Discarded Plastic Bottles Into Comfy Socks
How much thought do you put into socks?
For Vietnam's Millennials, Sneakers Reflect American Ideals, Self-Expression and Nostalgia
My memories of sneakers date back to when I was halfway through 7th grade, when a pair of Chuck Taylor All Star 70’s was given to me by my parents to commemorate my good end-of-semester results. The s...
From Discarded Denim, a Young Vietnamese Designer Crafts Artisanal Fashion
Dương Hoàng Hảo founded Perfect Vintage Stuff, a secondhand clothing brand to provide sustainable fashion that aims to pave the way for circular consumption. But far from your average off-the-rack thr...
Enjoy the Simple Things: The Essence of Hanoi's Gian Don Clothing Store
Gian Don is not much of a commercial fashion brand but a "family shop," where Diệu spends her days delivering stories on "friendly" fashion, and puppies are “employed” as sales associates. I visi...
Saigoneer Podcast: Vietnamese Brands Abroad; TV Show Pitches
The latest Saigoneer Podcast episode is out now!
Vietnam's Traditional Indigo Dyes and Kimono Come Together in Kimono Ơi's Designs
Will there be a day when the image of a woman wearing a helmet, clad in a kimono with ripped jeans while driving around the streets of Saigon becomes the next trend?
Kilomet109's Thảo Vũ: 'Clothing Is a Language That You Can Write With'
In October last year, eco-fashion label Kilomet109 launched its latest collection “Miên.” Designer Thảo Vũ sat down with us to share the label’s awkward beginnings and what the label means to her...
Vietnamese Netizens Call for H&M Boycott Over 'Problematic Map' of China
A fervent wave of boycott calls directed at Swedish fast-fashion brand Hennes & Mauritz (H&M) has swept social media circles in Vietnam in recent days.
Uniqlo Parent Company Becomes World's Most Valuable Fashion Retailer
Although still lagging behind Zara's parent company, Inditex, in revenue and profits, Fast Retailing, the parent company of Uniqlo, hit a higher market capitalization this week.
Paul Christiansen in Postcards
Saigon Postcard No. 28: Embrace a New Fashion
What if cải lương tuồng cổ costumes became a new trend?
[Video] How Has Vietnamese Fashion Changed in a Millennium of History?
The most fascinating factoid about the video project is that black teeth had such enduring appeal across centuries and dynasties.
Tarp, but Make It Fashion: A Saigon Trio Upcycles Canopies Into Backpacks
With a love for the environment and ample creativity, Kiều Anh, Trang, and Tú Quân have built a unique fashion brand named Dòng Dòng Sài Gòn. The line of bags and other items created from recycled tar...
Saigoneer Podcast: Central Vietnam Floods; Sustainable Fashion Designer Lê Ngọc Hà Thu
Our latest episode is available now!
How a Vietnamese Ethiopian Designer Built Her Fashion 'Dynasty'
“I’m young so I still have big dreams,” Kim Berhanu begins our chat on an early September day. At the tender age of 23, Berhanu is already the CEO and creative director of the fashion brand Dynasty th...
Saigoneer Podcast: Urbanist Vietnam's Launch; Áo Dài's Place in Modern Society
The podcast is back!
Thua Thien-Hue Culture Department Officials Start Wearing Áo Dài to Work
Áo dài has become synonymous with the image of the Vietnamese woman, but what about its male version?
Police Bust Livestream Operation Selling VND10bn Worth of Fake Fashion Items Monthly
On July 7, after months of surveillance, authorities shut down a large-scale smuggling and counterfeit goods operation in Lào Cai Province.
Japanese Brand Muji Announces Pop-up Store in Saigon
Following in the footsteps of fast-fashion clothing brand Uniqlo, MUJI will be the next major Japanese retailer to launch in Saigon in the near future.
Khoi Pham in Culture
The Art Book That Delves Into the History of Ancient Vietnamese Fashion
Born at the intersection of fashion and history, a new art book by a team of Vietnamese researchers and creatives will take readers on a journey back to the eras of the country’s past royalty.
Vietnam's London Design Biennale Artwork Now Available for Viewing in Hanoi
On display in Vietnam for the first time, installation work 'Khải' marked Vietnam's first participation in the London Design Biennale.
Already Ubiquitous, Face Masks Become the Symbol of Vietnam's 'New Normal'
What image will come to mind when you look back on 2020?
An Online Fashion Exhibit Spotlights the Plights of Vietnamese Garment Workers
Part of Fashion Revolution Week, the online exhibition coincides with two presentations this week along with a social media campaign aimed at improving working conditions for women in Vietnam's many g...
Biti's Hunter Launches National Pride-Themed Shoe Design Competition
The made-in-Vietnam shoes feature inspiring street-art style depictions of the nation's response to the Covid-19 pandemic.
To Learn How to Love Your Jeans Sustainably, Talk to Saigon's Denimheads
I never feel better than when I am ensconced in denim. This love for jeans is caught up in my genuine adoration of the cowboy aesthetic, the particular beauty of a denim-clad ass and the snug hug of a...
Uniqlo Is Planning to Open Its 2nd Store in Saigon This Year
Uniqlo Vietnam is reportedly planning a second outlet in Saigon, an abrupt move that comes as a surprise during a time when local shoppers are wary of being out in public places.
Hanoi's First Uniqlo to Open Early Next Month
Fast fashion fans rejoice!
Thi Nguyen in Music & Arts
Fashion, Contemporary Art Ruminations Intermingle in Designer Cong Tri's 'Cục Im Lặng'
Cuc Im Lang, the latest exhibition from renowned fashion designer Nguyen Cong Tri, presented ten collections spanning his 20-year career through the lens of ten contemporary artists across different m...
Muji Will Open in Vietnam Within the Next 2 Months, Real Estate Consultancy Says
While some Saigoneers are probably still recovering from the opening of Vietnam's first Uniqlo last month, they'll now need to ready their wallets for the arrival of another popular Japanese retailer....
Cong Tri Collaborates With 10 Artists to Showcase 20-Year Fashion Career
One of Vietnam’s most prominent fashion designers, Nguyen Cong Tri, will celebrate some of his best works from the last 20 years this month.
Vietnam's First Uniqlo, Southeast Asia's 2nd-Largest, Opens in Saigon
After years of anticipation, fashion fans in Vietnam were finally able to set foot in the country’s Uniqlo flagship outlet.
Institute of Vietnamese Costumes Officially Opened in Saigon With Discussion on Áo Dài Lemur
Historical fashion enthusiasts might find the newly minted institute a choice destination to explore Vietnam’s past clothing trends.
[Photos] A Visual Anthology of Life and Fashion of 1970 Saigoneers
One of Saigon's most compelling attractions has always been the people, and this collection of photos taken from the 1970s shows us just why Saigoneers are a fascinating breed.
Weaving a Realm: Documenting Vietnam's Royal Costumes From the 15th Century
In their latest crowdfunding project, Vietnam Centre is combining the fashion design and history in a comprehensive art book detailing the ancient Vietnamese costumes worn during the late Le dynasty.
The Evolution of Vietnamese Beauty Through Old Ads
Vintage cosmetic advertising and magazine covers depicting perceptions of Vietnamese beauty tell not only Saigon's, but Vietnam's feminine spirit in years gone by. Whether plain or in full color, each...
[Photos] The Hottest Beauty Trend in 1920s Vietnam Was Ridiculously Long Nails
In 2018 Vietnam, excessively long nails are usually considered a sign of evilness, thanks to the influence of foreign horror flicks. However, not many know that decades ago, this body feature was wide...
[Photos] 1972 Saigon, a City of Style
Based on this collection of black-and-white snapshots, there’s no doubt that Saigon was – and still is – a city of style.
Vietnamese Designer Fuses Ancient Dyeing Techniques With Modern Fashion
A Vietnamese fashion designer has partnered with a group of women in rural northern Vietnam to use traditional methods to grow and produce natural dyes and fabrics for her clothing line.
