Say what you will about Coca-Cola’s poor human rights record and shady promotional practices, but the soda giant sure seems to have its marketing executions figured out.
The work of Ogilvy & Mather’s Beijing office, this commercial shows how Coca-Cola bottles can be transformed into everything from pencil sharpeners to water guns.
Set to a popular Vietnamese children’s song, the company has certainty found a way to leverage nostalgia while simultaneously tapping into the country’s increasing environmental consciousness.
All in all, it's one of the most impressive Vietnam-centric commercials we've seen to date.
