Saigoneer

BackArts & Culture » Culture » Press Roundup: McDonald's Opens in Saigon

Press Roundup: McDonald's Opens in Saigon

Since just about every major news agency has covered last Saturday’s McDonalds Saigon launch, we thought that, rather than rehashing the same story, we’d make a roundup of articles from the foreign press that reveal how the world views the opening. Most articles were copies/adaptations of this AFP article so we only included the original version:

New York Times:

Food industry experts say McDonald’s and other American fast-food brands typically market themselves in Asia as a lifestyle choice for the middle class, rather than as an inexpensive option for the poor, and that their Vietnam strategy is no exception.  

BBC:

The move underlines Vietnam's hunger for Western consumer brands and the attractions for foreign investors, say observers.  

Slate:

It's a huge market, and it'll be interesting to see what local menu customizations they come up with. McPho? Mc Banh Mi?  

AFP:

The arrival of McDonald's in a country where a war was once fought over capitalism "means that globalisation really is nearly complete," said cultural critic and award winning author Anne Elizabeth Moore.  

USA Today:

Tran Ngoc Anh, 63, has been running the restaurant for 30 years and said she isn't worried that the new giant down the street will draw away her customers.

"It's just fast food," she said. "It doesn't have all the delicious flavors of pho." 

International Business Times:

"McDonald's in Vietnam is going to be packed with parents, many of whom will not be eating because the food doesn't appeal to them but who will be happy because watching their kids munch away on burgers makes them feel they're part of something positive and modern," said Markus Taussig, an assistant business professor at the National University of Singapore and a former Vietnam resident.

 

For those Saigoneers who speak Vietnamese, did you see similar coverage in the local press?

 

[Photo via Thomas Maresca]

Related Articles

in Culture

10 Incredible Churches in Nam Dinh

While they get the most attention, the Cathedrals in Saigon and Hanoi pale in comparison with Nam Dinh’s. Not only does the province boast this magnificent architectural specimen, but also a plethora ...

in Culture

10 Incredible Photos Of Life On Hanoi's Train Tracks

Traffic in Vietnam is crazy but the train tracks that skirt through Hanoi’s residential areas reach levels of insanity.

in Culture

10 Photos Of The Amazing Vietnamese Spider-Men

While some Vietnamese cities have begun to move their tangled nests of electricity wires underground, they are still a ubiquitous feature of many urban neighborhoods.

in Culture

12 Of Saigon’s Best Parks And Open Spaces – Part 1

Though Saigon has lost quite a bit of its verdant luster over the years, there are still patches of green throughout the city that are worth checking out. Vietnam Coracle has made a handy guide to som...

in Culture

14 Incredible Satellite Photos Of Vietnam

There are plenty of hi-tech ways to show Vietnam’s beauty – time lapses and drone panoramas to name a few. But a less common vantage point is from above. Way above.

in Culture

15 Amazing Moments Captured On Vietnam’s Streets

In Vietnamese cities, streets are where life happens. With few parks available to the country’s urban masses, they serve as everything from entertainment venues to wedding halls to restaurants. They a...