BackSociety » Vietnamese Men Are Most Likely to Favor Good Looks Over Personality: 20-Country Survey

Vietnamese Men Are Most Likely to Favor Good Looks Over Personality: 20-Country Survey

A new survey of people from 20 countries found that Vietnamese men were the only respondent group that's more likely to value their partner's appearance over their personality.

YouGov, an international market research and data analytics firm based in the UK, recently released the results of their new study, showcasing which attributes people prioritize in a partner. 

The survey covered Sweden, Denmark, Finland, Norway, Great Britain, Germany, Singapore, Australia, the United States, Egypt, the Philippines, Malaysia, France, Saudi Arabia, the United Arab Emirates, Hong Kong, India, Indonesia, Thailand, and Vietnam. 

In one of the more intriguing findings, more men from every country except for one - Vietnam - said they "ranked a romantic partner having a personality they liked as more important than them being good looking."

Infographic via YouGov.

Fewer than 50% of male Vietnamese respondents said personality was more important than looks, while this figure was just over 50% in Egypt, Saudi Arabia, Indonesia, and Thailand.

On the other end of the spectrum, close to 80% of male respondents from Sweden, Denmark, Finland, Norway and Great Britain said personality was more preferential than looks.

The majority of women from every nation involved in the survey favored personality over looks in a partner.

In a separate, more detailed breakdown of the data featuring more personal traits, 44% of Vietnamese men said that the top quality they seek in a romantic partner is good looks. A favorable personality came second at 32%. At the other end of the scale, only 11% of Danish men prioritize good looks.

Meanwhile at least 50% of women from nine of the countries in question chose personality as the characteristic they favor most, with Sweden leading the way at 73%.

In this area, however, Vietnamese women didn't fare much better than men: 33% of local women said personality was their most important characteristic. The remaining female respondents spread their answers fairly evenly between sense of humor, intelligence, similar interests and looks.

Infographics via YouGov.

However, YouGov also noted that its survey was based entirely online and "in many of the countries the internet penetration is low to the point where the sample can only be said to be representative to the online population." Vietnam is among these, along with Egypt, India, Indonesia, Philippines, Saudi Arabia, and Thailand.

In other survey news, a just-released study of 38 countries from Pew Research Center shows that people living in Vietnam are much happier with life today than in the past. According to the data, 88% of Vietnamese respondents believe life in the country is better today than it was 50 years ago, while only 4% think it is worse. These are the highest and lowest figures, respectively, in the report.

The median figures in the study are 43% better and 38% worse, with Venezuela coming in as the least happy with the present situation.

[Top photo via Vietnam Travel Magazine]


Related Articles:

- Global Survey Names Vietnam Most Affordable Country for Expats

- Survey: Only 6% Of Tourists Return To Vietnam

- [Infographic] Vietnam’s Recent Grads Least Satisfied in Their Current Jobs: Survey


Related Articles

in Society

44% of Male Students Have First Drink by Age 14: Study

It's no secret that many Vietnamese adults enjoy downing a few drinks from time to time, but a new study has found that the hobby is popular among youths as well, particularly males.

in Society

5 Vietnamese Universities Crack Top 400 Schools in Asia: QS

Five Vietnamese universities were included in this year’s QS Ranking (Quacquarelli Symonds) for Asia. However, their positions are rather humble compared to their regional counterparts.

Michael Tatarski

in Society

500 Startups' Investor Trek Highlights Vietnam's Robust Tech Scene

It’s no secret that Vietnam's rapidly growing tech industry is garnering the attention of international investors thanks to an active startup scene and an expanding digital economy.

in Society

7-Eleven Japan to Replace Plastic Onigiri Wrapping With Bioplastic Version

Bioplastics, which are derived from plant- and animal-based materials, are believed to be less harmful to the environment than petroleum-based plastics because they produce less greenhouse gas.

in Society

70% of People Who Shop Online Use Facebook Messenger to Communicate with Shops

Facebook Messenger is by far the most popular messaging app for Vietnamese who shop online.

in Society

After Alleged Hacking, Hanoi Online Poll on Wartime Loudspeaker Reopens

The saga surrounding Hanoi’s wartime loudspeakers is more complicated than meets the eye.

Partner Content