The Brand Promise: The Future of Work is Life
Everything about running a company is difficult, particularly one started from scratch. Doing so requires the forging of the brand’s character and values, as clearly communicated to its team and clien...
Paul Christiansen in Ton-sur-Ton
Easybadwork's Free Spirits Are Rooted in Nature and the Underground
A sparrow swooping across a special-edition can of Coca-Cola, the illustrations featured in the artworks of Ngọt's Grammy-nominated album boxset, or perhaps even the tattoo on a stranger you pass on t...
On the Hunt for One-of-a-Kind Treasures in Saigon's Thriving Thrift Shops
In the summer of 2021, Hương Nguyễn decided to pivot away from her office job and launch an online thrift store called Vintage Hearts. She was motivated by how difficult it was to find clothing in Sai...
Ocean Vuong Brings Vietnamese Text, Original Photos to Helmut Lang Collection
Peter Do, the recently named Creative Director of the storied fashion brand Helmut Lang, enlisted writer Ocean Vuong to provide text and photos for his debut collection.
An Homage to Rastaclat, the Coolest Bracelets of Our High School Years
During my teenage years when a lot of us were trying new things, I can remember certain trending items affected our lifestyle. For me, amongst the most memorable was the Hypebeast culture that ca...
Chiecquanque Breathes Life Into Patchwork to Create Unique Handmade Clothing
Chiecquanque is an independent fashion brand presenting clothing items, backpacks and bags that were handcrafted. Each item that the store carries is a one-off creation that exists on its own due to t...
OHQUAO Lifts Young Designers to the Forefront of Vietnam's Creative Presence
“What we wanted was to bring iconic images of Vietnam to a global audience — metal doors, plastic stools, cà phê sữa and at the same time use these as tools for people to become connected,” said Hoa P...
Great Vietnam Resurrects Nguyễn-Era Fashion, One Traditional Costume at a Time
In the last four to five years, ancient Vietnamese costumes have gained more visibility, becoming a welcome sight among young locals thanks to the efforts to reproduce and promote historic fashion fro...
In Seattle, a Vietnamese Jewelry Maker Finds Comfort in the Quirky and Queer
The big, bold, and fun accessories with an air of mystique that Đinh Nguyễn Song Khanh and their spouse, Meiyin, create under their brand XYZ reflect their definition of queer fashion in the US, where...
Controversy Brews Over 'Minh Mạng' Herbal Tea Brand's Song Joong-Ki Packaging
A tea product featuring the face of a South Korean celebrity has turned into a royal pain for its manufacturer.
Beauty Behemoth Sephora Enters Vietnamese Market With Digital Store
Sephora, the wide-reaching consumer goods retailer, has launched an e-commerce portal for Vietnamese customers, but has revealed no plans for physical stores in Vietnam.
A Gia Lai Entrepreneur Brings Her Hometown's Brocade Art to Modern Jewelry
Vũ Thị Thanh Vân had a simple wish: she wanted to find a well-crafted brocade gift for a friend but the only items she could find were generic, run-of-the-mill fillers sold at tourist sites. Thus bega...
Tiki Receives $258m in New Investments for Further Growth
The funding pushes the company close to unicorn status.
Michael Tatarski in Ton-sur-Ton
How Local Brand Re.socks Spins Discarded Plastic Bottles Into Comfy Socks
How much thought do you put into socks?
Enjoy the Simple Things: The Essence of Hanoi's Gian Don Clothing Store
Gian Don is not much of a commercial fashion brand but a "family shop," where Diệu spends her days delivering stories on "friendly" fashion, and puppies are “employed” as sales associates. I visi...
Saigoneer Podcast: Vietnamese Brands Abroad; TV Show Pitches
The latest Saigoneer Podcast episode is out now!
Vietnam's Traditional Indigo Dyes and Kimono Come Together in Kimono Ơi's Designs
Will there be a day when the image of a woman wearing a helmet, clad in a kimono with ripped jeans while driving around the streets of Saigon becomes the next trend?
Vietnamese Netizens Call for H&M Boycott Over 'Problematic Map' of China
A fervent wave of boycott calls directed at Swedish fast-fashion brand Hennes & Mauritz (H&M) has swept social media circles in Vietnam in recent days.
Vietnam's Brand Value Increases 29% Thanks to Good Pandemic Response
Thanks in large part to Vietnam's stellar response to the COVID-19 pandemic, the country's national brand value rose 29% to US$319 billion in the past year.
Tarp, but Make It Fashion: A Saigon Trio Upcycles Canopies Into Backpacks
With a love for the environment and ample creativity, Kiều Anh, Trang, and Tú Quân have built a unique fashion brand named Dòng Dòng Sài Gòn. The line of bags and other items created from recycled tar...
How a Vietnamese Ethiopian Designer Built Her Fashion 'Dynasty'
“I’m young so I still have big dreams,” Kim Berhanu begins our chat on an early September day. At the tender age of 23, Berhanu is already the CEO and creative director of the fashion brand Dynasty th...
Starbucks Unleashes Pumpkin Spice Latte on Vietnam for the First Time
Frequently mocked as an essential item alongside Ugg boots, yoga pants, scented candles and gender reveal parties in a "basic" starter pack, the popular fall beverage has arrived in Vietnamese St...
Japanese Brand Muji Announces Pop-up Store in Saigon
Following in the footsteps of fast-fashion clothing brand Uniqlo, MUJI will be the next major Japanese retailer to launch in Saigon in the near future.
[Video] Heel-Flipping Through a Deserted Da Nang in This Awe-Inspiring Short
For skaters, emptiness can be bliss.
Thi Nguyen in Food Culture
History in a Tin: The Colonial Past of Vietnam Through Popular Canned Food
Whether it is fish placed neatly inside rectangular tins or uniform meat slabs stored in cylindrical cans with colorful packages, eating canned food is a strange experience. Unlike sitting in street f...
Uniqlo Is Planning to Open Its 2nd Store in Saigon This Year
Uniqlo Vietnam is reportedly planning a second outlet in Saigon, an abrupt move that comes as a surprise during a time when local shoppers are wary of being out in public places.
Japanese Retailer Aeon to Invest $2bn to Build 25 Malls in Vietnam
Prime Minister Nguyen Xuan Phuc met Aeon General Director Iwamura Yasutsugu and Japanese Ambassador to Vietnam Umeda Kunio on February 28 to discuss Aeon’s future in Vietnam.
Hanoi's First Uniqlo to Open Early Next Month
Fast fashion fans rejoice!
Japanese Fast Food Chain MOS Burger Is Coming to Vietnam This Year
Japan’s second-largest fast food franchise, MOS Burger, is arriving in Vietnam this year.
Thong Nhat to Stop Producing Iconic Matchbox Brand Starting Next Year
Founded in 1956, Thong Nhat was one of the first factories built in the Democratic Republic of Vietnam.
Famous US Retailer Ace Hardware Launches First Vietnam Store in Saigon
Ace Hardware opens its first-ever store in Vietnam on November 22.
Japanese Brand Muji Will Open First Vietnam Store in Saigon in 2020
Japanese homeware company Ryohin Keikaku will bring its distinct collection of “no brand, quality goods” to Vietnam in the near future.
Mark the Date: Uniqlo Will Open First Vietnam Store in Saigon in 2019
No more going through seedy Facebook shops and waiting days for overseas orders.
Cong Caphe Will Open First-Ever Outlet in Seoul This Month
The popular pre-Doi Moi-style coffee chain is set to expand to Seoul, South Korea.
Khoi Pham in Food Culture
Saigon's Oldest Pre-Doi Moi Relic, Hai Con Tôm Noodles, Is a Living Fossil
You wake up in Saigon in the 1980s in your apartment overlooking the Saigon River. While yawning, you put a dollop of Da Lan toothpaste on a brush. Using a bar of Co Ba soap, you wash yourself up and ...
Khoi Pham in Food Culture
A Brief History of Hanoi's Iconic Bia Hơi Glass
Hanoi’s iconic bia hơi glass is more than meets the eye.
After H&M, Uniqlo Might Launch First Vietnam Store in Saigon This Autumn
2017 is turning out to be a great year for fast fashion fans in Vietnam: rumor has it that Japanese casual clothing chain Uniqlo is preparing to debut a flagship outlet in Saigon this autumn.
