Before 1975, large advertisements were commonplace in Saigon. But after the American War and the fall of capitalism in the South, ads were considered a vestige of the old order and were heavily regulated.
These days, advertisements are making a big comeback as evidenced by their increasing frequency on Saigon’s streets. And more are coming - the HCMC People’s Committee recently reversed the ban on bus advertising.
Let’s take a stroll down memory lane and look at 12 ads from pre-1975 Saigon.
Enjoy!
