BackStories » Hanoi » Hanoi Signs 5-Year, $3.4m Tourism Promotion Partnership With CNN

Hanoi Signs 5-Year, $3.4m Tourism Promotion Partnership With CNN

Following a two-year, US$2 milllion deal signed in 2017, Hanoi authorities have now signed a new five-year deal with American media giants CNN, worth US$3.4 million.

Hanoians may have seen articles appearing on CNN over the last two years featuring street food and tourist locations or providing cultural insight. The aim of these articles is to promote Hanoi as a tourist hub and increase visitors.

Now, this partnership is set to continue with videos, articles and social media efforts to advertise the Vietnamese capital from 2019 to 2024. Videos will vary from 30-second clips to 30-minute programs focused on culture and history to raise awareness of Hanoi as a destination, Tuoi Tre reports.

Hanoi People’s Committee signed a memorandum of understanding (MoU) with CNN on Monday, which states that the concept for the advertisements will shift each year. This year's theme will be “Hanoi: Open to You,” while the next four years will be “Hanoi: Ready to Go,” “Hanoi: More Than a Destination,” “Hanoi: Creativity Hub” and “Hanoi: A Leading Mindset,” respectively.

The move is a part of a wider plan to increase tourism in Vietnam, which includes the addition of a new Formula One race in the capital, and the development of horse racing tracks.

In 2018, 26 million people visited Hanoi. Of them, 5.7 million were foreigners, with 60% coming from Asia and 24% from Europe. This year, the city expects to welcome nearly 30 million tourists, of which about 6.66 million will be foreigners.

Related Articles:

Hanoi to Construct $500m Horse Racetrack Amid the Pines of Soc Son

Hanoi to Host Formula One Race in 2020: Official

In 2018, Over 26m Tourists Visited Hanoi

Related Articles

in Hanoi

$600,000 Lunar Rock to Be Displayed in Pagoda Complex Near Hanoi

The meteorite, which was recently bought for US$612,500, will be put on display in Tam Chuc Pagoda Complex, only 1.5 hours south of the capital.

in Hanoi

After 2 Years, Hanoi's BRT Route Fails to Reach Full Capacity

In 2018, Hanoi’s bus rapid transit (BRT) only reached half its potential capacity despite serving 5.3 million passengers.

in Hanoi

After Completing Nghi Tam Overpass, Hanoi Proposes Plan to Expand Au Co

Having finished construction on the An Duong-Thanh Nien Overpass, which opened last Thursday, plans are now being proposed to level and expand Au Co Street.

in Hanoi

After Plastination, Hanoi's Beloved Cu Rua Preserved for All to See

Ever since Hoan Kiem Lake’s legendary turtle sadly perished in 2016, many expected the beloved creature would be preserved and put on display so Hanoians could pay their respects.

in Hanoi

Authorities Confirm Hanoians Exposed to Mercury, Yet Confusion Remains

Following much confusion, environment officials confirmed yesterday that residents living within 500 meters of a light bulb factory that burned down in Hanoi's Thanh Xuan District last week have been ...

in Hanoi

British Embassy Staff Hold 1-Minute Silence to Commemorate Migrant Victims

All across Vietnam, people remain shocked and saddened by the news of the United Kingdom truck deaths.

Partner Content