Saigoneer

Back Eat & Drink » Food Culture » In Malaysia, If You Want Fresh Seafood, Join a Facebook Livestream Auction

In Malaysia, If You Want Fresh Seafood, Join a Facebook Livestream Auction

Customers eager to avoid wet markets are increasingly turning to live social media auctions to satisfy their seafood needs.

Inspired by successful operations in Taiwan, several companies in Malaysia have begun selling fish via nightly Facebook auctions, according to MalayMail. Every day, up to 8,000 people log in to see different species for sale and place their bids via messages and pay via direct bank transfer for fresh fish that are then quickly delivered. While the process can drive prices above what one would typically pay at a market or grocery store, customers appreciate the ease of ordering and delivery. Middle-aged men make up the majority of the clientele, the news source share.

Screenshot of DD Fishery Live auction.

37-year-old Audrey Goo set up a selling partnership between MyFishMan and DD Fishery Live to cater to the local Chinese population in Klang, Malaysia. Through trial and error, he has seen the business grow and admits "since we began auctioning over a year ago, our profits have increased by 10 to 50 percent on average." 

The auctions can replace several of the middlemen often involved in the seafood trade. Lim Yew Ping, the co-founder of wholesaler Sea Fresh, explains, "customarily fishermen spend an average of eight hours at sea. This means they are quite exhausted when they get back; hence, the prominent role of middlemen.” Yet auctions like those he facilitates may remove one or two of the intermediary companies and stores used to get fish from boats to home kitchens, which would increase freshness and cut costs.

The digital fish auctions are catching on in Singapore as well. Online seafood auctions have also been introduced in countries such as Australia and the United Statesthough those rely on conventional websites and not social media livestreams. And while local seafood producers do sell their ware on Facebook in Vietnam, none have yet adopted an auction format. 

[Top photo via Malay Mail]


Related Articles:

[Photos] A Midnight Romp Through Saigon’s Wholesale Seafood Market

[Photos] Saigoneer Getaways: Tokyo's Historic Tsukiji Fish Market After the Morning Rush

[Photos] Morning Over the Fish Markets and Salt Fields of Phan Rang


Related Articles

in Food Culture

'Trendy' Elephant Poop Coffee Taking off in Vietnam

Vietnam is known for its cafe chồn, coffee beans that are ingested, pooped out by weasels and sold at prices far higher than the normal variety. Now, a Vietnamese breeder is adopting a similar techniq...

in Food Culture

20 Vietnamese Foods You Need to Try Now

Uyen Luu, author of My Vietnamese Kitchen and contributor to Jamie Oliver’s FoodTube, shares her favorite Vietnamese dishes and how to cook them.

in Food Culture

5 Of Saigon’s Best Markets

When people think of Saigon, the iconic Bến Thành Market usually comes to mind. But while it’s rich in history, for locals, it’s little more than a tourist attraction. Vietnam Coracle recently took to...

in Food Culture

7 Of Vietnam’s Most Expensive Traditional Dishes

As Vietnam’s cities develop, there are plenty of restaurants that offer up dishes at international (read: expensive) prices. While Vietnamese food is generally considered cheap, there are a few notabl...

in Food Culture

A Chat With The Organizers Of The Outcast’s Farmers Market

Saigon’s only farmers market is gearing up for its second installment at Saigon Outcast this Sunday. We sat down with the organizers (Saigon Outcast and La Holista) to see why they started the market,...

in Food Culture

A History of Rice Wine, Part 1: Family Stills, Prohibition and Colonial Bloodshed

Fight or flight: to ball fists, rally rag-tag villagers clutching canes, shovels, sampan oars and bamboo staffs to ward off the bayonet-wielding officers invading your home intending to ransack your c...

Partner Content