As Apple gears up to release a new set of iPads this year (and boost declining sales), it has created a new ad campaign, “Your Verse” which positions the device as a travel companion.
Much of the ad seen below follows a deaf traveler traveling solo around Vietnam as she takes bike rides through rice paddies, snaps pictures of Ha Long Bay and takes a cyclo ride through District 1.
While the ad promotes a fair ubiquitous side of Vietnam, it’s nice to see it’s beauty being promoted to the international market.
Maybe it can even help lift slowing tourism rates.