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AT&T Looks To Expand Into Vietnamese Market

American telecommunications giant AT&T is looking to expand its services into Vietnam, but not in the way that you might expect.

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While the company is a major service provider in the U.S., it doesn’t seem interested in battling entrenched local companies for market share in the mobile phone market. Rather, is looking to introduce offerings related to the Internet of Things (IoT) that focuses on leveraging existing features in devices to achieve greater value.

Sandy Verma, Senior Director in charge of Internet of Things Solutions of AT&T Asia Pacific, told Vietnam Net that in Vietnam, the company envisions applying the technology to exporting agricultural and marine products.

She pointed to Vietnamese shrimp exports which have reached US$4-6 billion per year as an area where the Internet of Things could provide value:

“Specifically, AT&T will provide a device called Cargo View, with a size as small as a cup, to track shipments. The owners of the shipments will be able to know the status of their shrimp shipments during the transportation process and can locate the shipments. Thus, when the shrimp shipments arrive at the port, the transportation will be prompt and the buyer of the shrimp would also be able to create in advance advertising campaigns and promotions for the new shipments,” wrote the paper.

Verma added that the company would introduce the Internet of Things to local businesses.

With the right implementation and training, the method could go a long way towards bringing Vietnam’s economy into the digital age.

[Vietnam Net // Photo via Digital Trends]

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