Saigoneer

    BackSociety » Development » Nearly Gone But Not Forgotten: 213 Dong Khoi

    Nearly Gone But Not Forgotten: 213 Dong Khoi

    AAA
    The magnificent art deco apartment building at 213 Dong Khoi has nearly been reduced to a pile of rubble to make way for a 14-story City Administration Center.

    Built in 1929-1930 by the Société d'exploitation des établissements Brossard et Mopin, 213 Dong Khoi subsequently housed the Consulates of Portugal, Austria and Spain and the Office de Propagande de l'Indochine (tourisme). It also became a centre of French haute couture, with numerous up-market fashion outlets, including Marguerite, Blessy and Galeries Lafayette.

    Other leading institutions based here in the 1930s included the Agence Financière d'Indochine (Indochina Financial Agency), the Société foncière de Gia-dinh (Gia Định Financial Company), the Société urbaine foncière de l'Indochine (Indochina Real Estate Company), the Clinique de beauté et de Massage médicale, and the weekly journal L'Indochine financière et économique.

    However, most of the building was occupied by apartments. One of its best-known former residents was rubber baroness Madame Janie-Marie Marguerite Bertin Rivière de la Souchère, who rented an apartment here from 1932 to 1938 after losing her magnificent estate in the Great Depression.

    The building at 213 rue Catinat is also mentioned in Graham Greene’s novel The Quiet American – after the departure of his girlfriend Phương, Fowler briefly considers finding a new place to live and goes there to view “the pied-a-terre of a rubber planter who was going home”. 

    Sadly, despite its historic and architectural value, 213 Đồng Khởi was not recognized as national or city heritage.

    If you have enjoyed our work and believe that Saigoneer’s voice is an important one to have, please consider supporting us. Pledge any amount you’re comfortable with in the form of a one-time or recurring donation so we can continue bringing you the stories you love to read.

    Related Articles

    in Development

    $2bn Thu Thiem Eco Smart City Set to Break Ground This Year

    A week after the city unveiled Thu Thiem Empire City, a project that will include Vietnam’s tallest building, a group of Asian developers have announced that they will break ground on its neighbor, th...

    in Development

    'House for Trees' in Tan Binh District

    Vo Trong Nghia Architects, winners of ArchDaily’s ‘House of the Year’ award, is undoubtedly Vietnam’s leading sustainable/green design firm. One of their latest projects, ‘House for Trees’ was complet...

    in Development

    15 Projects That Will Change Saigon Forever: Part 1

    The area between Bến Thành Market and the Saigon Opera House is undeniably the epicenter of changes to the city’s urban fabric with the construction of pedestrian promenades, subway stations, a n...

    in Development

    15 Projects That Will Change Saigon Forever: Part 2

    The area between Bến Thành Market and the Saigon Opera House is undeniably the epicenter of changes to the city’s urban fabric with the construction of pedestrian promenades, subway stations, a new ad...

    in Development

    15 Projects That Will Change Saigon Forever: Part 3

    The area between Bến Thành Market and the Saigon Opera House is undeniably the epicenter of changes to the city’s urban fabric with the construction of pedestrian promenades, subway stations, a new ad...

    in Development

    2.5 House: A Modest Dream Home in a Tan Binh Alley

    Given the expenditure often required to build out a well-designed home, most of those featured on Saigoneer are anything but modest. That’s why we were particularly stoked to come across this small bu...

    Partner Content

    in Education

    The Value of Embracing Vietnamese Language and Culture at Việt Nam Tinh Hoa

    Parents don’t want to choose between their children having deep-rooted cultural identities and the English fluency necessary to excel in international situations. Thankfully, both are possible. T...

    in Resorts

    Charming Hosts Invite You to Experience Serene Beachside Stays at Danang Marriott Resort & Spa

    What do you want from a hotel?

    in Resorts

    Villas Overlooking Non Nước Beach Welcome Families to Savor Central Vietnam’s Splendid Nature

    The calm hush of soft waves accompanies a touch of ocean salt in the air as one wanders along the sand. Tall mango trees clutching eruptions of yellow flowers shade the short stroll from one’s vi...

    in Health

    The Story of Premier Dental, A Pioneering Vietnamese Dental Clinic Chain

    At the turn of the 21st century, dentistry in Vietnam was generally limited to dental departments in hospitals and small, single-chair private offices operating after hours. In 1999, Dr. Võ Văn Tự Hiế...

    in Resorts

    Abandoning Saigon’s Steamy Spring for Cool Ski Slopes Abroad with Club Med

    The arrival of spring doesn’t need to mean you need to abandon your desire to ski this year just yet.

    in Resorts

    New Beachfront Pool Villas Balance the Harmony of Nature and Luxury at Green Bay Phu Quoc Resort and Spa

    “Our philosophy is about creating experiences. Resorts that succeed are so much more than a place to stay; we want to create that journey and lasting memories close to nature. Time is finite so every ...